New Collaboration Between Sony Electronics and Aniden Interactive

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Sony Selects Aniden Interactive to Produce a Promo Video for their Reader Daily Edition

Sony Partners with Aniden for Promo Video to Drive Sony's Reader

Sony Partners with Aniden for Promo Video to Drive Sony's Reader

Working with such a talented team is a pleasure. I’m really happy with Aniden's flexibility and ability to efficiently respond and deliver on time and within budget – even in the face of last minute changes.

When Sony Electronics entered the e-book reader industry, they quickly made an impact and became a leader in the market. As the digital book market continues to evolve and grow, Sony holds a competitive advantage by offering an e-book reader product line with various Reader Editions, including the Reader Daily Edition.

Introduced in December last year, The Reader Daily Edition is recognized for its breadth of content and free 3G wireless access. Sony Electronics' marketing strategy for their new Reader included the production of a promo video for retail kiosks and online campaigns.

Aniden Interactive was Sony Electronics' agency of choice for their Reader Daily Edition video production. Collaborating with Sony, Aniden created a high-energy product video, which visually communicates the top features of the Reader Daily Edition and emphasizes Sony’s leadership in the digital reading industry.

Today, the compelling video can be seen by consumers in retail stores throughout the country and is also leveraged for Sony’s online promotions and social media campaigns.

“Working with such a talented team is a pleasure. I’m really happy with Aniden's flexibility and ability to efficiently respond and deliver on time and within budget – even in the face of last minute changes,” says Lisa Gonzalez, Strategic Marketing Manager at Sony Electronics.

Aniden Interactive is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who help expedite product life cycles and elevate brands. Aniden creates digital prototypes with photorealistic renders and leverages the visual assets onto multimedia videos, technical documentation and user experience for a compelling visual story. To learn more visit http://www.aniden.com.

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Helen Piña
Aniden Interactive
713-840-0248 ext. 138
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