Olympus Brands, Inc. Announces a Product Name Change: LubraFlex™ is now NuviFlex™.

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Miami, FL July 2nd, 2010 -- Olympus Brands, Inc. has announced that it will change the name of its main product LubraFlex™, a premium joint supplement for dogs and cats, to NuviFlex™ effective July 6th, 2010. Everything about the product will remain the same except for the change in name. LubraFlex™ is now NuviFlex™.

“As a leading manufacturer of premium joint supplement for dogs and cats, NuviFlex™ fits better within our global strategy for expansion, as our international business keeps growing rapidly. The new product name, NuviFlex™, will also facilitate continuity with our future product expansion. Our customers will now be able to find our products at the following website addresses, http://www.olympusbrands.com, http://www.nuviflex.com, or http://www.HipandJoint.com instead of http://www.lubraflex.com.” Said Sinead Imbaro, President of Olympus Brands, Inc.

Olympus Brands, Inc. focus will remain to provide customer with the premium joint supplement that they have grown to trust and rely on. The product in itself stays the same, with only the highest quality ingredients providing maximum relief to dogs and cats around the world. No other joint supplements combine ingredients such as 500mg of Cetyl Myristoleate (CMO), 500mg of Glucosamine, 400mg of Chondroitin Sulfate, 300mg of MSM, 50mg of Omega 3’s, and 10mg of Hyaluronic Acid (HA), in such high amount per tablet. NuviFlex™ will not only help facilitate cartilage renewal and lubrication while promoting joint flexibility, but also help stop the cause of the problem.

“There is an increasing demand for safer, more effective natural joint supplements to help relieve discomfort due to arthritis or hip dysplasia from which our beloved pets are currently suffering. NuviFlex™ not only provides a safer alternative to the current products in the market, whether it be medications or other supplements, but yields better and quicker results,” said Sinead Imbaro, president and founder of Olympus Brands, Inc. “by combining the most effective and clinically researched ingredients on the market, NuviFlex ™ provides consumers with a synergistic joint supplement for which our beloved pets will benefit.

Olympus Brands, Inc. manufactures its NuviFlex ™ for both dogs or cats in their cGMP and FDA registered state of the art facility using only the highest 100% human-grade quality ingredients. A video testimonial showing the incredible effectiveness of NuviFlex™ is available to be viewed on http://www.nuviflex.com

Whether your pet is young or old joint health is vital to the happiness and well being of your pet. Taking care of your best friend will ensure that they can continue to take care of you the way they always have.

Media Contact: For information on NuviFlex™ or digital images contact Sinead Imbaro: 877-582-7235

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