Uk’s Number One Cosmetic Surgery Group Transforms Website In Line With New Advertising Campaign

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Transform Cosmetic Surgery Group relaunch website.

We’re also planning on frequently updating and evaluating the website to keep the content new and topical, and our visitors to the site engaged.

Transform Cosmetic Surgery Group – the UK’s largest cosmetic surgery provider – has launched the next phase of its 2010 marketing campaign with a complete overhaul of its website

The Group has embarked on a complete marketing revamp in the last six months moving away from previous advertising creative with a fresh, new angle for both the company and the industry.

The new advertising campaign marks a brave move for the market leader and features the emotional benefits experienced by having surgery - turning its back on traditional cosmetic surgery advertising which focuses on the physical results.

The creative - which features patients holding placards revealing how their surgery has improved their lives (rather than just their appearance) – has been implemented through TV advertisements (aired on channels including ITV2, Sky Real Lives and Living TV), print ads across a range of women’s magazines, in patient brochures, clinic point of sale material and now features on the new website.

In keeping with the new creative, the new-look website will also be more user-friendly and interactive, featuring new models and past patient stories.

Steven Taylor, Marketing Director at Transform comments on the new campaign: “When our customers come to us, they each have a story to tell in terms of their emotional journey. It’s not just about the way they want to look, it’s about the way they want to feel inside.

“We wanted the new campaign to set ourselves apart from our competitors and effectively communicate to our customers that we understand their individual needs.

“It was a bold move to cover up the women’s bodies in the new images, as almost all cosmetic surgery brands use their advertising images to ‘showcase’ the skills and results they can offer. However, as market leaders, its important for us to set the agenda and spot new trends – it was time for us to take a different communicative strategy, which we’re confident will be well received.”

Farida Shinwell, Transform’s Online Marketing Manager, comments; “The previous site was three years old, we felt it needed a revamp.

“The new site is a lot fresher, engaging and easier to navigate which is important as our website plays a key part in lead generation.

“65% of all our current enquiries come from this source and we’re hoping the new site will maximize conversion on enquiries.

“We’re also planning on frequently updating and evaluating the website to keep the content new and topical, and our visitors to the site engaged.”

Transform’s media and digital agencies played key parts in creating the new site, with Carpe Diem applying BJL’s creative concept across various sections of the site - as well as focusing on the new build and CMS system.

For more information please call Helen Pickerill or Sasha Blake at Brazen PR on
T: 0161 923 4994 M: 07809 554 333


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Sasha Blake
Brazen PR
0161 923 4994
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