Rates Over 1000 Green Living Products and Manufacturers for Consumer Insight and Decision Making

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In an effort to help consumers make confident decisions when purchasing green and sustainable living products, online provides both a seal of approval and a 5 star rating service for products carried on the site. The ratings and seal of approval are highly valued guidance in this era of greenwash and false claims. Product benefits and sustainable attributes are highlighted, making helpful to not just consumers, but manufacturers as well.

Manufacturers as well as consumers rely on us to communicate the merits of both their products and business practices. has reviewed and rated over 1000 products to help consumers make smart and sustainable decisions for green living. By working with manufacturers and distributors of environmentally and socially responsible products, Grow and Make is applying its 5 green criteria evaluation process to an ever-greater number of products and their supply chain.

Consumers who invest time or money in living in a more sustainable manner need to feel confident that they are truly making a difference. With the seal of approval, consumers know the product they purchase has been evaluated and approved. From fair trade to product ingredient origins there is a plethora of aspects to consider when choosing green products in the twenty-first century.

The seal of approval is based on the following five criteria:
1. Value (has value in terms of ROI)
2. Efficiency (creates some measureable improved efficiency of significance)
3. Quality (won't end up in a land-fill in the next six months)
4. Green Source ready (ships directly)
5. Manufactured in a sustainable manner.

Will Johnston, founder of puts it this way: "Manufacturers as well as consumers rely on us to communicate the merits of both their products and business practices. By working with companies which produce sustainable living products we can validate the entire supply chain for its green authenticity." Consumers are becoming increasingly aware of the importance of purchasing products which are cradle to grave eco-friendly and want transparency in understanding a products origins.

Fortunately many companies are taking a pro-active stance in assuring customers that their products are created in a socially and environmentally responsible manner. By providing companies with guidance on the steps for creating consumer confidence is simplifying the process of going green.

Consumers and manufacturers can learn more by subscribing to the Green Living Newsletter or following Grow and Make on Twitter and Facebook.

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Will Johnston
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