Attempted Click Fraud Rate Continues at Record Level in Q2 2010 According to Anchor Intelligence

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However, ad sellers with more than 1 million daily ad clicks experience decreases in attempted click fraud rates

Fraudsters are efficient. Once they stop receiving payments from one set of targets, they’ll simply find another set that is likely to pay out

Anchor Intelligence, the leading provider of traffic quality solutions, today released the Anchor Intelligence Traffic Quality Report: Q2 2010. In the second quarter of 2010, the Anchor Intelligence network saw the average attempted click fraud rate remain relatively unchanged from 29.2% in Q1 2010 to 28.9% in Q2 2010. In comparison to the same quarter last year, the attempted click fraud rate represents an increase of 26% year over year. Anchor Intelligence attributes the attempted click fraud rate primarily to the dramatic growth in botnet scale and volume around the globe as well as the continued exploitation by malicious hosts of security vulnerabilities in the Internet infrastructure of countries such as Vietnam, Australia, and the US.

Anchor also reported that in Q2, search engines and ad network customers processing more than 1 million daily ad clicks were experiencing decreases in attempted click fraud rates. This trend may be an indication that advertisers are recognizing improved ad performance on branded Anchor networks that effectively defend against and don't bill for fraud; as a result, advertisers are increasing spend with these companies.

In addition to the network-level rates, Anchor Intelligence also reported traffic quality rates for the top 30 countries by traffic volume. The countries with the highest attempted click fraud rates were Vietnam (37.3%), Australia (36.4%), and the U.S. (34.0%). The majority of this traffic was the result of high velocity botnet traffic and coordinated click fraud rings. India also recorded a dramatic upsurge in attempted click fraud, from 21.8% in Q1 to 31.7% in Q2.

“Click fraud attempts are not going to go away any time soon. Cybercriminals will simply reallocate their attempts from well protected ad networks and search engines to those that do not have a fortified line of defense,” said Ken Miller, CEO of Anchor Intelligence. “Fraudsters are efficient. Once they stop receiving payments from one set of targets, they’ll simply find another set that is likely to pay out.”

Anchor Intelligence’s ClearMark for Traffic enables buyers and sellers to better manage their traffic quality and capture and deliver more value to advertisers. By providing traffic quality scores per ad event in real time, ClearMark enables ad sellers to address attempted click fraud before advertisers are affected. Moreover, by eliminating payouts to fraudulent perpetrators, ClearMark reduces click fraud attempts for Anchor customers as perpetrators seek more vulnerable networks to exploit.

Download the report here:

About Anchor Intelligence:
Anchor Intelligence Inc., headquartered in Mountain View, CA, provides ad networks, search engines, and advertisers from around the globe with rigorous, cutting-edge solutions to maximize advertiser ROI. With its diverse portfolio of data and predictive analytics derived from across the web, Anchor's award-winning ClearMark suite enables industry players to improve the performance of advertising spend online by predicting click and keyword performance. For more information, visit: Follow us on Twitter:


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