WeLoveDates launch new dating website for over 50s market

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Following a successful launch of UK online dating website WeLoveDates.com in January, the online dating agency have now launched an over 50s dating website targeted towards the mature market of online daters.

Over 50s Dates

Divorce in the over 50s has soared by 19% to 23,000 a year since 1998, whilst the overall divorce rate has actually fallen 16% to 130,000 a year.

Following a successful launch of UK online dating website WeLoveDates.com in January, the online dating agency have now launched an over 50s dating website targeted towards the mature market of online daters.

WeLoveDates noticed a growing trend of senior members, in order to cater towards this need they decided to launch a new website which specifically caters towards the needs of a more mature audience.

Senior dating is a fast-growing market and dating platform provider WhiteLabelDating.com have recently research which showed "Divorce in the over 50s has soared by 19% to 23,000 a year since 1998, whilst the overall divorce rate has actually fallen 16% to 130,000 a year. Ultimately, this means that there is a large section of the population which is currently under-served in terms of tailored services.

Following significant investment in research into the online dating market, results show that there are over 1,592,000 potential over 50s online daters. With more disposable income (75% lie in an affluent socio-demographic band A-C1) and time on their hands, online dating is proving to be an increasingly popular method of meeting new people."

Since the launch of the WeLoveDates online dating website, the company has already started NoStringsDating.net which is aimed towards adult dating. And with over50sdates.com now live they have looked to cater towards the ever-growing needs of the online dating audience in the UK.

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Matt Phillips
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