Austin, TX (PRWEB) July 8, 2010
Builder Homesite, Inc. (BHI), the company behind leading new home website NewHomeSource.com, is set to launch GreenHomeSource.com, a new website dedicated to bringing homeowners all the latest information about green home solutions. As a result of the company’s strong industry ties and unique insight into building and product trends, BHI realized that more and more builders and manufacturers were highlighting the green attributes of their homes and products but needed one place to showcase all of those ideas. GreenHomeSource offers consumers unprecedented access to green home and solution information including the largest aggregated collection of new home listings with green features and the largest database of green product information from leading manufacturers.
“While there is a lot of information about green home solutions online, we saw a need to create a single portal where people could go to find the most current and reliable information,” said Builder Homesite VP and General Manager, Melissa Morman. “Research has shown that when consumers are looking for details about green homes and products, after personal referrals, the most trusted sources of information are independent websites dedicated to green content. Developing GreenHomeSource to provide this credible and comprehensive information is part of our ongoing strategy to help homebuilders and product manufacturers effectively and efficiently market their programs.”
The homebuilding industry has taken notice as more and more homebuyers seek out green solutions for their home. Even the economic slowdown has not dampened the spirits of green consumers. Recent studies have shown that over 80% of consumers are still buying green products despite the weakened economy. In fact, one of the top reasons consumers cite for buying green homes and products is the money they will save through energy efficiency technologies and using renewable materials.
GreenHomeSource.com was developed to give current and prospective homeowners a way to easily search out those green communities, homes and products that meet their specific needs. The site also offers articles, videos and interactive green story sharing so buyers can get answers to their green home questions and find inspiration from other reader’s green stories.
“At a recent conference I overheard someone say ‘In the next 10 years, if you aren’t building green, you won’t be building at all’,” said Morman. “As green building continues to become the expectation, not the exception, we want to make sure our partner builders and manufacturers have an outlet to provide timely, relevant, and trustworthy information to current and prospective home owners. That’s really what GreenHomeSource.com is all about.”
About Builder Homesite, Inc.
Builder Homesite, Inc. was founded with a mission to bring homebuilding industry leaders together to develop world-class technology solutions. Builder Homesite is a consortium of 35 of the nation's largest homebuilders, and its flagship product is NewHomeSource.com, a consumer website offering the Internet's most comprehensive information and selection of new homes available at http://www.newhomesource.com. For more information about Builder Homesite, visit http://www.builderhomesite.com.
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