UniWorld Group Founder will show how to Unlock the Value of Strategic Marketing to Urban Consumers

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Ethnic marketing pioneer, Byron Lewis, Chairman & CEO of UniWorld Group, will provide insights on a lifestyle that transcends the African American population

Urban culture extends far beyond the African American ethnic group. Brands that are positioning themselves at the forefront of urban lifestyle are undoubtedly capitalizing on this growing market. It is crucial for marketers to understand this value – that’s what my presentation at the Multicultural Marketing Summit will focus on

40-year African American marketing and communications veteran, Byron Lewis, will keynote the presentation titled “African America and Beyond: Black and Urban Cultural Influence” at the 7th Annual Multicultural Marketing Summit on October 28th, 2010 in Miami, FL.

As Chairman & CEO of UniWorld Group, Lewis is a distinguished leader known for innovatively expanding the presence of multicultural specific advertising during a time when ethnic consumers were not considered mainstream.

“Urban culture extends far beyond the African American ethnic group. Brands that are positioning themselves at the forefront of urban lifestyle are undoubtedly capitalizing on this growing market. It is crucial for marketers to understand this value – that’s what my presentation at the Multicultural Marketing Summit will focus on,” says Lewis.

Founded in 1969 under Byron’s leadership, the agency has won major accounts from key companies such as Burger King, Time Warner Cable, AARP and many others. Now the longest-standing multicultural marketing agency in the country, Lewis continues to expand UniWorld Group to accommodate a more diverse market. A pioneer in marketing to ethnic consumers, the agency was the first to provide multi-cultural and multi-functional communications services, including advertising, media planning, event marketing, public relations and entertainment.

To register for the Multicultural Marketing Summit or for more information, please visit http://www.multiculturalmarketingsummit.com or call 1-888-309-2005.

About Multicultural Marketing Summit

The 7th Annual Multicultural Marketing Summit is produced and hosted by Geoscape® and brings together the state-of-the art in geo-demographics, analytics, strategy and best practices across industries. Presenters share knowledge and insights on ground-breaking research, professional experiences, and techniques specific to ethnic marketing, media and distribution. The 2010 event will take place Oct. 27th-29th at the Epic Hotel in Miami, FL.

Contact:

Alaina Smith
Multicultural Marketing Summit
888-309-2005
http://www.multiculturalmarketingsummit.com

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Alaina Smith
Geoscape
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