Springfield, New Jersey (PRWEB) July 8, 2010
WPI Communications, an editorial and communications firm specializing in helping dental specialists increase revenue through increased patient contact and expanded referrals, announced today the public availability of their new research report: 9 Steps to More Dental Patient Referrals.
Patient referrals are always valuable to dental specialists, and industry trends are only increasing their importance. According to the March 11, 2009, USA Today article, “Many Americans Say They Forgo Routine Dental Care,” many people chose not to see a dentist at all in 2008. According to the Gallup-Healthways poll of 355,334 Americans sited in that article, 34 percent didn’t go to the dentist at all that year.
“Overall revenue is down in dentistry at large. This means for dental specialists to be competitive, patient referrals are important now more than ever,” said Steven Klinghoffer, president of WPI Communications and dental specialist marketing veteran. “This data also yields that some good news is on the horizon for these professionals. The time is now for specialists to deepen and broaden their referral relationships. That way they are positioned well with general dentists when those patients who have put off treatment are most in need,” said Klinghoffer.
The full research report is available at http://www.marketingfordentalspecialists.com. It provides detailed and actionable data on the nine steps, which are:
1. Benchmark and Set Goals
3. Develop Your Message
4. Accumulate and Augment Data
5. Manage Data and Referral Process
6. Build Your Referral Network
7. Recurring Communications
8. Measure Referrals and Take Action!
9. Put Someone in Charge or Outsource
“Referrals are the single greatest way that most successful dental specialists have built their practices,” said Klinghoffer. “But referrals don’t happen by accident. They require a proactive and strategic approach. As cited in this report, 70 percent of patients choose a specialist as a result of a referral. Moreover, studies consistently show that referred patients are more profitable to practices than nonreferred patients.”
“Because of this importance, generating referrals is a constant area of concern for dental specialists. Many indicate they are not consistently getting enough highly qualified leads to grow their practices. We are providing this report to give these professionals an in-depth look at the nine proven steps to measurably increase high-quality patient referrals,” said Klinghoffer.
Other research from WPI Communications includes the Dental Marketing Barometer Survey released earlier this year. It found that all dental specialists—endodontists, periodontists, prosthodontists, orthodontists, oral surgeons and pediatric dentists—plan to dramatically increase the breadth of their marketing efforts in 2010. Find out more at http://www.marketingfordentalspecialists.com/features/marketing-barometer-survey.
WPI Communications, Inc. helps professionals differentiate their practices through editorially-based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. We have been providing proven practice-development tools designed to increase revenue through increased client and patient contact and expanded referrals since 1952. For more information about WPI Communications or any of our research reports, please call 800-323-4995, email info(at)wpicommunications(dot)com or visit http://www.wpicommunications.com.
Lisa Klinghoffer Buber
Director of New Product Development, WPI Communications Inc.
55 Morris Avenue
Springfield, New Jersey 07081
Tel: 973-467-8700 | 800-323-4995 Ext. 37
Fax: 973-467-0368 | 800-677-9742
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