Mongoose Metrics Releases Free White Paper 'Speech Recognition for Real-Time ROI' Detailing How to Validate ROI for Phone Call Sales

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Technology Reveals Who’s Wasting Time, Who’s Closing, and Why

Mongoose Metrics, an enterprise-level call tracking solutions provider, today released a seven-page white paper titled “Speech Recognition for Real-Time ROI” which details and explains how the company’s recently launched, patent-pending speech recognition solution called Conversation Conversion Dynamics (CCD) is a game-changer for businesses which need to understand how and why phone calls turn into sales. The free, PDF download is available at http://www.mongoosemetrics.com/mm_whitepapers.php.

Finally, marketers can solve the persistent problem of understanding: “How do I economically determine if a phone call has converted into a sale?" Conversation Conversion Dynamics helps clients accurately determine conversion events and provides actionable, real-time and quantifiable data to marketers about the effectiveness of their phone conversions.

How It Works: From the moment a stakeholder begins searching for you with an online search engine, social media network or traditional advertisement to the minute they hang up the phone following a conversation with your customer service representatives, Mongoose Metrics’ CCD solution records every move to reveal patterns of actions and behaviors. Our easy-to-understand, real-time reporting immediately illuminates target areas for change and process improvement online and over the phone.

Mongoose Metrics chief executive officer, Bradley E. Reynolds, says, “Imagine CCD as ‘Google™ for Phone Calls.’ Once the call data is recorded, searching for specific words, phrases and events across a number of variables such as date range, CSR, campaign, etc. to identify actionable improvements becomes as simple as searching for web pages indexed by Google.

Digging Deeper: Mongoose Metrics’ CCD is an overlay technology which can be layered on top of any companies’ current process as well as integrated with a myriad of bid management, web analytics and CRM providers. CCD is also integrated with our existing suite of call tracking products. With the addition of CCD, you now can drill inside of the phone call to see what types of conversations are happening and which are converting to sales, meetings or trigger events. CCD provides the ability to match on specific phrases and then group those phrases into business rule events so you can easily visualize the conversational flows your customers are having in real-time.    You can view data across campaigns in a highly granular or aggregated format depending on needs.    

The Bottom Line: Mongoose Metrics Conversation Conversion Dynamics (CCD) gives marketers and business decision- makers real-time and historic data visibility into how new and existing customers are interacting with their business. We provide an instant feedback loop to validate and improve processes, helping businesses build more rewarding engagements with their customers.

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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