MALAIKA FOR LIFE Takes a Stand in Light of Cheryl Cole's Malaria Bout

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MALAIKA FOR LIFE, an organization dedicated to ending malaria deaths and empowering communities, ONE bracelet at a time (Buy a Bracelet Save a LIFE) was saddened to hear about the news of Cheryl Cole contracting Malaria, and encourages others to join in the fight against this deadly disease. Malaria is the leading cause of death in children in Tanzania, where Cole contracted the disease. Malaria kills a child every 30 seconds.

Kristen Kenney, malaria survivor and founder of MALAIKA FOR LIFE, said, “My heart goes out to Cheryl Cole. Images flood my mind of when I contracted malaria last year, as well in Tanzania. It’s a terrible disease that continues to burden so many people, especially in Africa. She is very lucky to be alive. This is a wake up call. Travelers too can become victims! Malaria is never too far from home, and we are never fully protected. But we can do our part to make the world a safer place.”

In response, MALAIKA FOR LIFE will collaborate with Funkshion Fashion Week to continue to raise awareness about malaria and the signature Save a LIFE bracelet during Shop Miami Beach, a shopping experience open to the public July 17 and 18. Come support the fight and grab a bracelet. For more information click here:

Malaria is preventable and treatable. MALAIKA FOR LIFE exists to stop the needless deaths caused by malaria in Tanzania, and raise awareness with a $10 bracelet that funds lifesaving malaria medication. Buy a bracelet. Save a LIFE.

MALAIKA FOR LIFE signature Save a LIFE bracelet took stage at the BET Awards worn by Esperanza Spalding during the Prince Tribute. The mission resonated with many performers like Queen Latifah, Patti LaBelle, Soulja Boy, Lil Jon, and others. Other supporters include: NBA Champion: Ron Artest, model/actrees: Sophie Monk; singer: Katharine McPhee, SITC 2’s Max Ryan, actor: Frankie Muniz, and many others.

What to know before venturing to malaria endemic areas:
1.     You are NEVER fully protected, not even inside your luxurious bungalow in the Serengeti.
2.     Forget pretty; think protect. The anopheles mosquitoes attack at dusk and dawn. So fashion can be deadly this time of day. Replace sandals with closed toed shoes and socks.
3.     OFF does not work! DEET IT UP. But watch out, it's potent.
4.     Don’t be stingy on medicine. I know the prophylaxis are costly, but hey, its worth it. Take your medicine on time – don’t miss a dose!
5.     When you feel a fever, don’t wait! Seek medical advice immediately!
6.     Don’t be scared of the local hospitals! They can save your LIFE!


Founded in 2009 by malaria survivor Kristen Kinney and financial advisor Anna Wascher, MALAIKA FOR LIFE ( is dedicated to saving lives and empowering communities, ONE bracelet at a time. Proceeds from every bracelet purchased provide life-saving medication to a child with malaria. For the widows and HIV-positive women who craft the products, the organization provides a sustainable income that in turn facilitates economic development for their local Tanzanian community.


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Kristen Kinney
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