Cobalt Flux, Inc. to Launch BluFit ProDance at 2010 General Assembly of YMCAs in Salt Lake City on July 8, 2010

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BluFit ProDance, the Next Generation in Active Gaming, Allows Players to Track Their Progress and Receive Individual Feedback Online. Innovative Software is Perfect for Players at All Skill Levels; Multiple Game Titles are Available to Keep Players Engaged. System is an Exceptional Value at Half the Price of Competing Systems and Requires No Additional TV or Peripheral Purchase.

“A great value, at nearly half the price of competing systems, BluFit ProDance is innovative, highly interactive and perfect for active gamers of all ages and skill levels.”

Cobalt Flux®, Inc., a world-wide leader in active gaming systems and peripherals, announced today that its newest active gaming product, BluFit ProDance, will be unveiled at the General Assembly of YMCAs in Salt Lake City on July 8, 2010. All day live demonstrations of BluFit ProDance will be held for YMCA exposition attendees July 8 - 10 in booth 339.

BluFit ProDance is a fully-interactive, projector-based, wireless active gaming system for dance and other active games. The next evolution in BluFit technology, BluFit ProDance provides players with personal feedback, allowing each player to participate at his or her own level. Up to eight participants can play simultaneously, or multiple systems can be connected together for competition of up to 48 players. Easy to transport and set up, BluFit ProDance is perfect for schools, recreation centers, fitness centers, and YMCA’s and doesn’t require the purchase of costly TV’s or additional peripherals.

“We are excited to launch our latest product, BluFit ProDance, at the 2010 General Assembly of YMCAs” commented Ryan D. Hoggan, Director at Cobalt Flux. “A great value, at nearly half the price of competing systems, BluFit ProDance is innovative, highly interactive and perfect for active gamers of all ages and skill levels.”

Innovative features and multiple game options make BluFit ProDance the perfect system for players of all skill levels. Unique to the BluFit line of products, active gaming participants can easily and effectively track their progress online at http://www.blufit.com. BluFit ProDance is also the only active gaming system on the market with multiple gaming titles that are sold separately, keeping players moving with a variety of entertaining game options to choose from.

The BluFit ProDance system is priced at $12,995, almost half the price of competing systems.

The 2010 General Assembly of YMCAs will be held at the Salt Palace Convention Center in Salt Lake City, Utah July 8 - 11, 2010. The conference includes four general sessions, six educational seminars, an exhibition hall and a night of entertainment. For more information, visit http://ymcaga.tumblr.com/.

About BluFit ProDance
BluFit ProDance, developed by Cobalt Flux®, is a fully-interactive, projector-based, wireless active gaming system for dance and other active games. The next evolution in BluFit technology for active gaming, BluFit ProDance provides players with personal feedback, allowing each player to participate at his or her own level. BluFit ProDance offers multiple game titles including StreetFeet (included with system), BluMatter, FleetFeet and MineCart (all sold separately). Up to eight participants can play simultaneously, or multiple systems can be connected together for competition of up to 48 players. For more information, call
(801) 484-0100, or visit http://www.blufitpro.com.

About Cobalt Flux
Cobalt Flux® is a pioneer in the development, production and marketing of consumer and commercial dance-based exergaming products, including dance platforms, dance platform controllers and interactive wellness software. Cobalt Flux® products are designed for extreme use and are intended to provide ways to be active while simultaneously having fun. BluFit ProDance, the company’s newest product, has revolutionized active gaming by providing users with individual feedback, allowing beginners to play with advanced users. In addition, other new and proprietary software solutions cater to active aging adults, vigorous adults, teens, and children. Cobalt Flux® products are the industry standard in the exergaming and commercial dance segments and have been featured in national publications such as Wired and official research studies such as the “West Virginia Obesity Study.” For more information, call (801) 484-0100.

Contact
Eric B. Johnson
Cobalt Flux, Inc.
801-232-9137

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