Bovine Beauties Set to Battle it Out for Title of Fairest Dairy Cow in Ireland

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Details of one of Ireland's most prestigious beauty contests were announced today at the global headquarters of Baileys® Irish Cream in Dublin. But what makes this particular beauty parade different is that these beauty queens will be of a bovine kind. The groomed and pampered 'cowtestants' from all over the island of Ireland will wear their county sashes with pride as they parade in front of the judges at the Virginia Show, in County Cavan on 31 July for the title of the Baileys® Irish Champion Cow 2010.

Search is on for Ireland's finest dairy cow

For dairy breeders, winning ‘the Baileys®’ is like having a horse win at the Grand National.

Over 20 top Holstein Friesian beauties are expected to be shortlisted to take part in the Baileys Irish Champion Cow Competition which attracts an €8,000 prize fund. Superior milk production is a must for short-listing but final judgment on the day will be on looks alone with marks going for shapely legs, an elegant neck, good-shaped back and well proportioned udders.

Widely acknowledged in agricultural circles as the most prestigious dairy livestock event in Ireland and Britain, this is of course serious stuff for the dairy breeders. "Never mind the World Cup, the only cup the entrants will be interested in winning this summer will be our Virginia Milk Products Cup! quipped Competition Director Brendan Smyth, “because for dairy cow breeders, winning ‘the Baileys®’ is like having a horse win at the Grand National.”

275 million litres of milk per year from over 35,000 Irish cows across 1,400 farms is needed to make Baileys®. Together, they contribute to the 2,300 glasses of Baileys® that are drunk every minute of every day across 130 countries and this prestigious event is only open to the best bred ‘supermilkers’ amongst them, that is cows producing over 11,000 litres of milk a year. For all their hard work in the making of Baileys’ quality cream ingredient, it makes perfect sense that the world’s no. 1 liqueur should recognize and reward the queen of them all.     For more information, visit Virginia Show website or VirginiaShow on Facebook.

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Michele Filippi
MF Communication
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