Westport, CT (Vocus) July 8, 2010
The summer season has begun which means that many people will be traveling all over the world and with the economy on the rise travelers are now more willing to shell out extra cash on their vacations this upcoming year. According to a poll done by Luxury Link 64% of people will be traveling more this year than last and those vacationers will be looking for luxury when they travel. The rise in interest for luxury travel makes it the perfect time for hotels and travel companies to hire a travel PR agency with a media relations specialist.
Here are a few tips in finding the best travel public relations agency for your business that will help make your property a more popular destination through credibility building that only PR can obtain:
1. Look for a boutique PR firm like Abelow PR that focuses on travel and hotel public relations. These firms specialize specifically in travel PR so they have connections with all the big travel publications—print, online and broadcast. You will also get to work closely with the principles at the agency on a daily basis who have a great deal of experience rather than being assigned to a junior account executive who has only been in the business for a couple of years.
2. Make sure the public relations firm you go to takes advantage social media tools such as Facebook, Twitter and RSS feeds. RSS feeds are usually written on a weekly basis which will get you higher on search engine rankings like Google. With a consistent program of articles which contain the best search terms for your company, an agency can get you on page one of Google and often above the fold.
3. Research travel PR companies online to find companies that specialize in travel public relations. There you can check out the agency’s client roster for travel or hotel public relations. This will give you a good look into how experienced they are and what kind of big names they have promoted. Take a few minutes to explore their website. Are you impressed? The way a company represents itself is a good indicator of their standing in the industry. If a company does not seem to spend much time or energy on their own website then chances are they will not be spending much time on your company’s growth either.
4. Ask to see recommendation letters from the agency’s clients. What has been said by past or current clients gives you an insight into their performance so you can decide if you want to have a conversation with the agency to learn more about them.
For more information go to Abelowpr.com
Lorraine Abelow founded her firm in 1993 and has been in travel public relations for over 25 years serving such companies as: Four Seasons Hotels, Hilton International, Virgin Atlantic and a variety of independent properties around the world as well as award winning tour companies based in the U.S. and Canada. Abelow PR does traditional public relations as well as social media.