APT Test & Learn™ Management System is Selected to Measure CPG/Retail Shopper Marketing Campaigns at the 10th Annual Shopper Insights in Action Conference

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Applied Predictive Technologies, Inc. (APT), the leading provider of Test & Learn Management Systems for Consumer Products Manufacturers and Retailers, today announced a new and innovative approach to effectively measure and enhance shopper marketing initiatives with APT Test & Learn™.

Applied Predictive Technologies, Inc. (APT), the leading provider of Test & Learn Management Systems for Consumer Products Manufacturers and Retailers, today announced a new and innovative approach to effectively measure and enhance shopper marketing initiatives with APT Test & Learn™.

As grocery retailers and CPG manufacturers are striving to be more shopper-centric and deliver more tailored value propositions to shoppers, they are collaborating more than ever before in order to align their efforts and maximize returns from their joint investments. One area of increasing focus for both trading partners is shopper marketing which is experiencing rapid growth in the industry.

As shopper marketing takes off, the variety and creativity of shopper marketing efforts presents challenges to both manufacturers and retailers who are attempting to determine which shopper marketing campaigns and tactics have the most impact. Traditional measurement approaches have not proved sufficient for this new paradigm of shopper marketing. Consequently, a new approach is required to more effectively measure and analyze shopper marketing campaigns that can involve entirely new merchandising and marketing concepts and cut across multiple brands and categories.

APT Test & Learn has been proven very effective in measuring and analyzing a variety of creative shopper marketing campaigns. The software analyzes at various levels of the product and store hierarchies shopper marketing campaigns that integrate components from media advertising, consumer promotions and trade promotions. APT’s sophisticated Test & Learn approach determines which shopper marketing components are driving value, which are merely adding cost and complexity, and at which locations the campaigns are working best. APT’s software then provides the predictive analytics that can forecast the likely impact of the campaign on other stores and markets to target the rollout and enhance the ROI.

10th Annual Shopper Insights in Action Conference
Autumn McDonald, Director, Consumer Insight & Strategy, Kraft Foods, a long-term customer of APT’s, will be presenting at the Shopper Insights in Action Conference on the topic of In-Store Metrics and Measurement on Tuesday, July 13th at 3:50 pm CDT. Kraft’s In-Market Testing for Growth team frequently uses APT in the course of their work to generate value-added insights that Kraft can share with customers.

Learn how APT’s Software-as-a-Service solutions can help you obtain detailed shopper insights and more effectively measure the impact of your shopper marketing initiatives before they are rolled out. Contact us at info@predictivetechnologies.com to make an appointment to speak with an APT representative at The 2010 Shoppers Insight in Action Conference.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

Press Contact:
Cathy Baker
Applied Predictive Technologies
(703) 875-7748
cbaker(at)predictivetechnologies(dot)com

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