Innovative Motorsports Marketing Model Delivering Comprehensive Sponsorship and Activation Benefits Launched by RacingIn.com

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Primary Partnership Model delivers B2B and B2C marketing tools, ensuring both increased brand interaction and key vendor promotion while integrating social media engagement with race fans and racers across the United States

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With RacingIn®.com, we’ve created a partnership model that will allow the right primary partner an uncluttered marketing platform and an unrivaled number of branding and message impressions with every visitor.

With thousands of race fans utilizing RacingIn.com every week to find race tracks and interact with racers, motorsports marketers now have a new tool with which to interact with Fans of Fast across the United States and promote key vendors at the same time.

“Motorsports marketers need ways to stand out with and engage race fans who are bombarded by hundreds of different logos and messages during any typical on-line or in-person interaction that is motorsports-based,” explained Scott Kosak, the Founder of RacingIn.com, “With RacingIn®.com, we’ve created a partnership model that will allow the right primary partner an uncluttered marketing platform and an unrivaled number of branding and message impressions with every visitor.”

Comprehensive Primary Partnership Model Combines Both Sponsorship and Activation in One Marketing Platform

RacingIn®.com has built their Primary Partnership Model to offer an ‘all-in-one’ motorsports marketing opportunity that includes social media engagement, branding, display advertising, e-mail inclusion, traditional media exposure, and geographically targeted vendor promotion among it’s multitude of components. “Having worked with major motorsports sponsors and agencies, the biggest challenge that many face is that when they sponsored something, they then needed to spend 2 or 3 times more money spreading the message about their sponsorship to consumers,” said Kosak, “I believe that if I’m going to engage a primary partner that it should all be included. That’s why we created what I call ‘SponsorVation’ where we offer both sponsorship and activation benefits to our primary partner.”

A Year-Long Partnership For Less Than The Cost of One Week of a Major Motorsports Primary Sponsorship

In evaluating the cost of the Primary Partnership of RacingIn®.com, as posted at SponsorPark.com, potential sponsors will find that the cost of a full year of SponsorVation at RacingIn.com costs significantly less than a single week of primary sponsorship of a top-level stock car race team. When adding in the additional cost of activation to that week of primary sponsorship, the cost efficiency is even more significant. Finally, considering that this Primary Partnership opportunity is also significantly less cluttered and more engaging, it's an opportunity that should at least be considered for any sponsor looking to enhance their current motorsports marketing program or initiate one.

“I created RacingIn.com as the very first socially focused online platform connecting every race fan with any racer and more than 1,600 race tracks in the United States at no charge to any of them,” explained Kosak, “As more fans and racers take advantage of those services every week, I’m looking forward to finding the right primary partner who is looking to have their products or services add just as much value to the lives of Fans of Fast as RacingIn.com does!”

More About RacingIn®.com

In just over a year, RacingIn®.com has firmly established itself as the first racing-themed social website focused on connecting every race fan with any racer and every race track in the United States. With thousands of visitors every week and more than 100% year over year growth, RacingIn®.com is looking forward to continued exponential growth through the rest of the 2010 racing season and into 2011 as race fans everywhere find local race tracks and follow their favorite local racers at RacingIn®.com. RacingIn.com is a property of Left Turn Marketing, Inc.

For Motorsports Marketers who'd like to learn more, or who might find themselves in or around Chicago this weekend, please feel free to contact us at the below information.

Additional Contact Information:
RacingIn.com
Scott Kosak, Founder
Office: (630) 369-1664

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