Mindless Method Interactive Weight Loss and Management Website Launches Just in Time for Swimsuit Season

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Strategia Design’s latest web branding project provides fun, interactive solutions for individuals, businesses, and families who want life-long weight management solutions without dieting.

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This is one of the most interactive sites we've designed, consulted on, and created

Strategia Design, a leading design and brand consultancy firm has brought a new interactive healthy lifestyle and eating site to the web with the launch of Mindless Method. This dynamic and informative site features weight loss and weight management information based on the Mindless Eating program developed Brian Wansink. The website includes, healthy eating planning strategies, weight management information, tracking tools, a shopping portal, and an interactive members-only section. Plans are also underway to include fun, interactive healthy eating games for kids to teach them at an early age to make good food and portion size choices.

“This is one of the most interactive sites we’ve designed, consulted on, and created,” says Deborah Ginsburg, Strategia Design CEO and Creative Director. “When we were first presented with the project it was little more than an idea to bring the Mindless Eating program to the web. We’ve created the structure for a supportive online community where people can discuss weight management and life-long weight loss goals. It is also a destination site with activities and advice based on the Mindless Eating methodology.”

Strategia, working with Mindless Products executives and food experts developed a robust web 2.0 site featuring interactive web technology, graphics with high visual appeal, easy navigation that is also fun to use. “This site was truly a partnership between Mindless Method and Strategia Design. We are both extremely proud of the project,” says Ginsburg.

Strategia Design is a WBENC certified woman-owned business specializing in design, branding, and print solutions for retailers and businesses looking to develop and evolve their brand identities or market their products. For more information about Strategia Design, please visit them online at Strategia Design.

Mindless Method transforms bad Mindless EatingTM habits into good ones, to help you enjoy weight loss and better health without dieting. The Method is easy to follow, and builds a foundation for lasting changes. It is the only program endorsed by Brian Wansink, Ph.D., author of Mindless Eating and world-class expert in eating behavior. Enjoy Better Living Through Less Thinking. To learn more visit the site online at http://www.mindlessmethod.com.


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Jill Hulnick
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