Creating an entertainment platform that encourages participants to work together to do good is a terrific idea
New York, NY (Vocus) July 9, 2010
The Pearson Foundation and Room to Read, global organizations dedicated to promoting and enabling education in developing countries, today publicly announced their involvement in the new social benefit entertainment experience, Conspiracy For Good (CFG).
The two non-profit organizations are joining the new entertainment experience created by Emmy award winning transmedia storyteller and “Heroes” creator, Tim Kring and powered by Nokia’s Ovi platform. Uniquely interwoven into the story, The Pearson Foundation and Room to Read will become part of the Conspiracy For Good narrative operating alongside Nadirah, the main character, and participants to create real-world social and educational change.
Nokia and Room to Read have partnered to establish five libraries in Zambia – one of which will be constructed at the Chataika Basic School located in the village of Chataika – and to fund one year of holistic education for 50 girls in Zambia. Additionally, Nokia and the Pearson Foundation have partnered on a one-for-one giving campaign at http://www.wegivebooks.org where each time a visitor reads a free digital children’s book online with a child, the Pearson Foundation will donate a corresponding new paperback or hard-cover book to Room to Read for use in their libraries across Zambia.
“Tim Kring and Nokia have developed a truly unique entertainment experience with Conspiracy For Good that not only creates an imaginative way for people to become involved with worthy causes and organizations like Room to Read, but it also succeeds in creating real-life, tangible libraries that will enrich the lives of thousands of Zambian children,” said Room to Read Founder and Board Chair, John Wood.
“Creating an entertainment platform that encourages participants to work together to do good is a terrific idea,” said Pearson Foundation President, Mark Nieker. “Conspiracy For Good brings people together in an innovative, engaging way, and in a way that will have real, immediate impact for young people who otherwise wouldn’t have access to books of their own.”
Utilizing Nokia’s Ovi platform, the new entertainment experience allows participants to become part of the story, find tools and clues to move the narrative forward both in the online and real worlds. Participants are urged to donate books as part of the compelling story helping the CFG movement protect the planning of the Chataika Basic School library and find its missing teacher, Nadirah.
The Backstory (Fictional Plot)
Over the decades, members of Conspiracy For Good have been reputed to be quietly and effectively doing good in the world's most troubled areas. But CFG is not without enemies, and it is now under fierce attack by Blackwell Briggs, a London-based multinational company committed to advanced infrastructure development and security services. Chataika Basic School teacher, Nadirah has recently disappeared whilst investigating an unlawful attempt to destroy the local school in favor of a fuel pipeline by the dubious Blackwell Briggs. For help, CFG turned to Kring, a master storyteller, to share their story, recruit new members to read the signs, and bring down Blackwell Briggs.
Joining the Conspiracy For Good
Anyone is welcome to join the action. You can participate from any country, and if you live in, or plan to visit London later this summer, there will be live meet-up activities with locations to be revealed as the story unfolds. Go to http://www.ConspiracyForGood.com to register and get started. There is no cost to participate and no purchase is required.
Notes to Editors
"HEROES" creator Tim Kring and Nokia launch Conspiracy For Good, June 22
About Room to Read
Room to Read seeks to transform the lives of millions of children in the developing world by focusing on literacy and gender equality in education. Working in collaboration with local communities, partner organizations and governments, we develop literacy skills and a habit of reading among primary school children and ensure girls have the skills and support needed to complete their secondary education. Learn more at http://www.roomtoread.org.
About the Pearson Foundation
The Pearson Foundation extends Pearson's (NYSE: PSO) commitment to education by partnering with leading nonprofit, civic, and business organizations to provide financial, organizational, and publishing assistance across the globe. Developed together with Penguin, the Pearson Foundation’s new We Give Books literacy initiative that enables anyone with access to the Internet to put books in the hands of children who don’t have them, simply by reading online. More information can be found at http://www.pearsonfoundation.org, and at http://www.wegivebooks.org.
About Tim Kring
Tim Kring is one of the Hollywood creative community’s original transmedia storytellers, who works seamlessly across mediums, including viewing screens and delivery devices such as film, TV, broadband, computers, mobile devices and the printed page to engage audiences around the world in narrative and immersive story arcs. For four television seasons, Kring served as the creator and executive producer of “Heroes,” NBC’s Emmy®-nominated epic saga that chronicles the lives of ordinary people who discover they possess extraordinary abilities. An estimated 76 million fans viewed “Heroes” every week around the world on TV and via interactive online programming.
Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.
Ovi is a family of internet services for use on Nokia mobile devices that keeps people connected to the people and things that matter. Ovi services include Ovi Maps with walk and drive navigation and premium travel content; Ovi Music with millions of music tracks; Ovi Mail for email and messaging; Ovi Share for sharing content; and the Ovi Store, filled with thousands of apps, games and media from the content industry’s biggest names along with independent developers. Content publishers are invited to distribute and monetize their content through Ovi by visiting http://www.publish.ovi.com. More information is available at http://www.ovi.com.
Room to Read
Tel. + 1 415- 561-3331
The Pearson Foundation
Tel. +1 415-389-8853
For Tim Kring
Rogers & Cowan
Sallie Olmsted/Jessica Boyer
Tel. +1 310-854-8124/+1 310-854-8141