SEOptimise Shortlisted for Travel Marketing Award

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SEOptimise and Audley Travel have been shortlisted in a joint entry for the prestigious Travolution Awards 2010 for Best Use of Search Engine Optimisation.

The key to the campaign’s success was bringing together social media with search engine optimisation to attract visits from different stages of the consumer buying cycle. We’re delighted to have been shortlisted and look forward to the event.

Search marketing agency SEOptimise has been working with Audley Travel who specialise in tailor-made itineraries and travel experiences, to boost its online presence in an increasingly competitive industry.

The partnership between Audley Travel’s in-house team and SEOptimise delivered an integrated online marketing campaign with resulted in a 126% increase in visits to the Audley Travel website (http://www.audleytravel.com).

Stuart Tofts, Managing Director, SEOptimise says: “The key to the campaign’s success was bringing together social media with search engine optimisation to attract visits from different stages of the consumer buying cycle. We’re delighted to have been shortlisted and look forward to the event.”

The campaign included the launch of an online travel magazine ‘Audley Traveller’ to provide inspirational ideas and tips. Interesting content in the magazine was promoted via sites such as Twitter and StumbleUpon, generating more than 20,000 visits. A creative social media campaign was also based around the ITV series ‘Billy Connolly: Journey to the Edge of the World’, which generated several thousand visits to this piece of content on the Audley website during the six-week show.

Loic Robertson, E-Commerce Manager, Audley Travel says: “Winning a Travolution Award for our website developments and creative campaigns will be the ultimate accolade for us. Integrating social media into our marketing has provided us with a highly targeted method of reaching potential customers.

“We have been working with SEOptimise now for two years. Within the first three months of the partnership we saw real and measurable results in our search engine marketing and social media campaigns. We’re delighted with the achievements so far and the positive customer feedback has been very rewarding.”

The Travolution Awards will be held on 28 September 2010 at The Boiler House at Battersea Power Station.

Notes to editors

1.    About SEOptimise
SEOptimise is a search engine marketing agency that helps businesses increase their website’s visibility on the internet. As search engines now drive more than half of online purchases in the UK, understanding and using up-to-date search engine marketing techniques is more vital to businesses than ever before.

Headquartered at the Oxford Science Park, Oxford, SEOptimise also runs one of the top English Language marketing blogs in the world, ranked on the AdAge Power 150 List. The blog has more than 7,500 readers and is followed by more than 10,000 Twitter users.

Its clients range in sector from biotechnology to travel and retail, and include Audley Travel, Cellmark, Elsevier, London Business School, Goodman Business Parks and Miele.

http://www.seoptimise.com
2.    About the Travolution Awards
    The 4th Travolution Awards will be held on 28th September 2010 at The Boiler House at     Battersea Power Station. The Travolution Awards are unique in recognising companies, brands     and individuals who excel in the fields of online travel distribution, digital marketing and     technology. Judged by a panel of proven business leaders, experts and entrepreneurs, they are     the UK travel industry’s highest accolade for innovation and excellence online. Companies and     brands compete in a select number of categories, whilst entrepreneurs and rising stars are     honoured in the individual awards.

Previous winners include EasyJet, Expedia, Trip Advisor & Travelsupermarket, and individual achievement awards have been presented to Brent Hoberman, Steve Kaufer and Stelios Haji-Ioannou.

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Gail Buckle
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