's Customer Policies Has Site Running Rings Around Competition

Share Article has implemented new customer service policies in order to increase their leverage on the competition, making it as easy as ever to buy diamonds and jewelry online.

Online supplier of engagement rings diamond earrings, loose diamonds, and more,, has implemented several policies in order to attract and satisfy more customers. The engagement rings site has developed a ‘Don’t Pay Until You See the Diamond at Your Door’ policy, attempting to assuage anxieties associated to purchasing products on the Web, in addition to its other set policies. The diamond Web site has been active for over ten years, but the business has been offering diamonds for over twenty-five years.

CEO, Royi Markowitz wanted to set policies in place that would separate his business from competitors. “There are many businesses offering engagement rings, diamonds, etc, so it is necessary to offer something different; it is important to be unique within your industry,” instructs Markowitz. “Our ‘Don’t Pay Until You See the Diamond at Your Door’ policy is an added benefit that is much appreciated by our customers. In addition, we offer our customers the lowest prices as long as a competitor’s diamond is of the exact specifications as ours. Also, we have a full, money-back guarantee attached to our diamond necklaces, blue diamond rings, and other jewelry.”

In addition to distinguishing itself from the competition, also establishes their policies in order to make the decision to purchase over the Web more attractive to potential buyers. “The former generation did not have the option of purchasing engagement rings on the Web,” offers Markowitz. “Times have changed, businesses must modify accordingly; online merchandise is now a reality, so businesses must facilitate the shift in consumer behavior. From our exceptional customer service to our money back guarantee, we make online buying as attractive as possible.”

In addition to the above-mentioned policies, D.O.W. also offers free UPS shipping, lifetime upgrades, laser-inscribed diamonds, and more. “Our ‘About Us’ page on our Web site,, gives a full description of all of our policies such as our lifetime upgrades option,” states Markowitz. “The policy stipulates that customers can continuously upgrade their diamonds, only paying the difference, throughout their relationship with us.”

We at Diamonds on Web ( carry our own inventory as we ourselves are a true wholesaler. In fact, we have been providing quality certified diamonds to jewelry stores throughout North America for over 24 years now. However as the Internet grew in popularity we realized that this was a great opportunity to reach customers directly and pass the savings on to you.


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