Collective Bias Helps Murphy USA Get Social

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Collective Bias, the leading social shopper marketing agency, today announced a partnership with innovative gas station and convenience brand Murphy USA to help customers be more social at the pump. Now, when customers visit Murphy USA, they will have the opportunity to leverage several mobile platforms- including Whrrl- to receive real-world discounts and rewards right to their phone, helping to “fuel fun” while at the pump.

By using Murphy USA mobile applications and services, I always save money no matter where I am or what I’m doing.

Collective Bias, the leading social shopper marketing agency, today announced a partnership with innovative gas station and convenience brand Murphy USA, to help customers be more social at the pump. Now, when customers visit Murphy USA, they will have the opportunity to leverage several mobile platforms- including Whrrl- to receive real-world discounts and rewards right to their phone, helping to “fuel fun” while at the pump.

Collective Bias’ goal is to help Murphy USA execute against their shopper marketing goals in this new age of social media and mobile technologies. In particular, Collective Bias is leveraging Whrrl’s new cutting-edge new social loyalty program - Society Rewards – to help Murphy USA close the gap between their online social media and real-world presence. When customers check in with Whrrl at one of Murphy USA’s 1,100 locations nationwide, they will be accepted into the “Murphy USA Society” and earn a chance to immediately win $50 worth of free gas.

Collective Bias is also integrating Murphy USA’s iPhone and Android mobile applications into existing social media programs. This includes an SMS service to alert users when gas prices at its stations will rise within a few hours, allowing them to refuel before the price increases. When consumers are on the road, they can use the mobile apps or SMS service to locate the best gas prices in an area, even if they aren’t at a Murphy USA station.

“Utilizing a fully integrated social and digital platform to connect to its customers is a great way for Murphy USA to stand out among other gas and convenience retail chains,” said Brad Lawless, director of brand strategy for Collective Bias, “By using technology on their terms, we’re helping Murphy USA provide value to their customers.”

“I never thought I would use mobile-based coupons,” said Melissa Garcia, who helps consumers save money at ConsumerQueen.com and also serves as a group leader in the closed community Collective Bias maintains for Murphy USA. “Because I work now, I don’t have as much time to clip. Being able to shop on a moment’s notice and save is invaluable. By using Murphy USA mobile applications and services, I always save money no matter where I am or what I’m doing.”

Collective Bias is helping Murphy USA build relationships its advocate community through a proprietary social networking site, where social media influencers provide input on topics such as where they buy gas and the retailer’s new energy drink, Red Strike. Murphy USA actively engages and interacts with its customers and fans through Facebook and Twitter. Facebook and Twitter fans were given a coupon for a free drink. Over 440 coupons have been redeemed, and sales for Red Strike are steadily on the rise as a result.

“We know that our customers use a variety of technology platforms daily, and we wanted to provide value to them across all these platforms,” said Casey Petersen, Internet Business Specialist for Murphy USA. “By giving them access to discounts, specials and information on the lowest gas prices, we’re taking mobile apps beyond the cute but dispensable game, and providing a useful service to consumers.”
Murphy USA is at the forefront of implementing mobile technology to brand its stores. By employing real time media to drive real benefits for its customers, it not only achieves its core mission of helping people but also generates solid business results.

About Collective Bias
Collective Bias, a social shopper marketing firm, builds true relationships between brands, retailers and consumers through its proprietary social influencer platform called Social Fabric. The Social Fabric community drives conversations on a wide variety of social media platforms in order to build consumer engagement, brand loyalty and sales conversion.

About Murphy USA
Murphy USA operates over 1,000 stores in 21 states. Murphy USA is dedicated to bringing their communities the highest quality fuels at the best possible prices. Their high volume, low cost operations have become synonymous with “Low Prices” and “Friendly Service.” Murphy USA’s commitment to their social media and online presence has been growing with these new smartphone applications and their recent Facebook App. For more information, visit
MurphyUSA.com.

About Pelago, Makers of Whrrl
Pelago was founded to revolutionize the way people experience and explore the physical world. Whrrl, the company's flagship product, is a real-world game with a purpose, namely to end Social Rut - to help people escape from behind their computers and patterned lives, to get back out into the the physical world with the promise of compelling, highly relevant new experiences. The company was founded in 2006, is based in Seattle, and is led by an executive team from companies including Amazon.com, RealNetworks and Yahoo. Pelago is backed by pioneering Internet and mobile investors including Kleiner Perkins Caufield & Byers, Bezos Expeditions, T-Venture, Trilogy Equity Partners and Reliance Technology Ventures. For more information, visit
Pelago.com.

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