“The response we received from our efforts was not only successful, but it also inspired many other businesses and organizations to do the same,” said Brandon Proctor, Build.com’s Vice President of Marketing.
Chico, CA (PRWEB) July 13, 2010
Build.com, Inc., No. 97 Internet Retailer Top 500 Guide, announced it will donate $5,000 to the flood relief efforts in Nashville, Tenn., and the surrounding areas through Hands On Nashville. Build.com, a one-stop shop for a wide range of home improvement categories, met its goal of 5,000 new fans on its Facebook fan page for the month of June, and will donate $1 for each of those fans to the Nashville-based non-profit organization.
“The response we received from our efforts was not only successful, but it also inspired many other businesses and organizations to do the same,” said Brandon Proctor, Build.com’s Vice President of Marketing. “Our hearts go out to the people of Nashville, and we hope to be able to continue to assist in such causes in the future.”
Triggered by a lack of media coverage of the Nashville flood, Build.com felt compelled to help the victims in some way. Through an expanded commitment to social media—Facebook, Twitter and YouTube—Build.com was able to achieve what it set out to do. It also tapped into the power of social media, and realized this is only the beginning.
“Social media is both the voice of Build.com and gives our customers and non-customers a voice, as well,” Proctor said. “Social media will continue to give us the opportunity to convey our company’s commitment to creating the best buying experience in home improvement. Lastly, it will help us to inform people that they have another choice when shopping for their home improvement needs, and that we care about that.”
Headquartered in Chico, Calif., Build.com has established itself as a groundbreaking and prominent presence in the online home improvement retail space. Build.com creates a unique web experience in the way that it encourages customers to visit a diverse range of “niche” stores within its network. Build.com is among the online category leaders in pluming, lighting, door hardware, and ventilation. Build.com currently employs more than 250 people and continues to grow and pioneer in the home improvement industry. For more information on Build.com, please visit the company’s web site at http://www.build.com or visit its Facebook page at http://www.facebook.com/BuildDotCom.
Contact: Sean Murphy, Public Relations, Build.com, (800) 375-3403, x476.
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