Dating Factory Bucks the Dating Industry Summer Downturn Trend

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Dating Factory’ has launched http://www.datingfactory.fr, white label dating and affiliate network for the French speaking market. Now Dating Factory partners and affiliates will not only be able to create sites in French but will have the comfort of having the Dating Factory platform and administrative area in their native language.

The Summer months are traditionally slow for the online dating industry however http://www.datingfactory.com continues to grow in spite of competing with the good weather and the World Cup for audience.

During May and June Dating Factory posted 15% growth in revenues each month. In June there was an increase in Unique Visitors of an incredible 33%. During this period Dating Factory expanded into the UK and US markets by acquiring some small and medium dating sites with active databases as well as scaling up their marketing effort in those territories.

Dating Factory’s big news for July is the launch of http://www.datingfactory.fr, our white label dating and affiliate network for the French speaking market. Now Dating Factory partners and affiliates will not only be able to create sites in French but will have the comfort of having the Dating Factory platform and administrative area in their native language. There are 68 million Internet users who have French as their mother tongue and they account for 4% of the global internet audience.

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Targeting the non-English speaking markets where users have proportionally high levels of disposable income has proven to be a winning strategy for the company, its affiliates and partners. As an example, early this year http://www.DatingFactory.it was launched and has quickly become the dominant player in the Italian speaking market.

Being creative with technology and focused on customer needs in today’s ever-changing internet environment, Dating Factory has provided a lot of in-built stability for its dating affiliates and partners that allows them to keep growing regardless of any seasonal or economical changes.

Dating Factory is offering more opportunities to the dating affiliates and webmasters, by providing a multilingual administrative interface, websites in 10 major languages, a worldwide database, a wide selection of promotional tools and banners tailored to the multilingual websites and a standard dating affiliate program for those who just wants to use banners, text links or remote registration on their traffic generating web properties.

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Tetyana Fathers
Caerus AG
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