Lover's Lane Announces Christmas In July Sale

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50% off every purchase made July 17-18th

'Tis the season for savings at Lover's Lane. Saturday, July 17th and Sunday, July 18th, Lover's Lane is slashing prices to make customers shiver with excitement, because its Christmas in July! All retail locations and all online shoppers are eligible for this one weekend only to save half off their entire purchase.

Christmas in July will feature all items in stock at 50% off, including the latest lingerie styles, provocative clubwear and dresses, sexy heels, accessories, as well as bedroom games and intimate essentials. "There is never a better time to shop our stores," said Eric Gorde, Marketing Specialist for Lover's Lane. "This type of savings gives first time shoppers the chance to get acquainted with our products at an affordable price, and our regulars just love to come in to stock up."

With Stores in Michigan, Illinois and Indiana, Lover's Lane is one of the country's largest retailers of lingerie, dancewear, and bedroom essentials. Opening their first store in 1992, there are now 30 locations throughout the Midwest. You can find a store nearest you at or shop online at


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