Bols Genever Celebrates Victory: Go Dutch this Weekend! Plan a 'Perfectly Dutch' World Cup Party

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As the Netherlands moves into the final round of the World Cup for the first time since 1978, the Dutch are keen to showcase a lasting tradition to the world with help from Bols Genever, the reigning number one spirit in the Netherlands.

“...The Dutch have not reached the World Cup finals since 1978,” said Tal Nadari, Managing Director, Lucas Bols, USA. “As a Dutchman living in the states, I am excited to celebrate with Dutch traditions like drinking Bols Genever."

As the Netherlands moves into the final round of the World Cup for the first time since 1978, the Dutch are keen to showcase a lasting tradition to the world with help from Bols Genever, the reigning number one spirit in the Netherlands.

“This is a most exciting time for the Dutch as we have not reached the World Cup finals since 1978,” said Tal Nadari, Managing Director, Lucas Bols, USA. “As a Dutchman living in the states, I am very excited to spend time with my American friends, don my orange jersey, and share in the Dutch drinking tradition of Kopstootjes (Genever with a beer back) for this weekend’s final round of the World Cup and future celebrations. We are taking this opportunity to share some of our country’s best traditions with the world, with help from Bols Genever”

Bols Genever’s recent popularity in the US has catapulted the brand into the category of favorite new spirits. A rediscovered classic cocktail spirit, Bols Genever combines the mixability of vodka and the taste of whiskey, resulting in a smooth malty taste that is both powerful and delicious.

The classic Dutch style of drinking Bols Genever is to chill a bottle in the freezer overnight and pour into tulip glasses nearly to overflowing. With your hands behind your back, bend down and slurp the first sip off the top of the glass. Or enjoy it chilled neat with a good beer of choice. The Dutch call this Kopstootje, which means “a little head butt.” This ritual of drinking Genever dates back to the 17th century and the Bols Genever team would love to show you how it’s done this weekend, as you cheer on the Netherlands.

Bols Genever is setting up Kopstootjes (Mini Headbutt) hours across the U.S. where Brand Ambassadors will offer Bols for Goals—partaking in a traditional Dutch shot and/or Bols Genever cocktail specials.

Donning the national Orange soccer jerseys in celebration of this exciting feat, Dutch lovers worldwide are invited to celebrate the heritage of the Netherlands, with ten ideas from Bols Genever to enhance the spirit of Dutch celebration:

1. “Bols for Goals”: Celebrate with a Kopstootje during every Dutch score.
2. Go Dutch: Split the cost of a bottle of Bols Genever with your date.
3. Keep a sturdy step in clogs: Dutch clogs are officially marked as the “safety shoes” in the country due to the swampy ground and the abundance of good wood in clogs, known as “klompen” - made of such as willow and poplar.
4. Introduce yourself Dutch Style: Buy a stranger a shot of Bols Genever and a beer, known as a Kopstootje, and have them return the favor.
5. Ride your Bike to your Celebratory Venue: Holland is famous for its 20 million bicycle riders. In New York, ask for valet-bike parking at ACE Hotel, Bar Tonic and Café Select. In San Francisco park at Brickyard. In Boston: park at Harvard Gardens. In Los Angeles: park at 1st and Hope and In Portland: Hobnob Grille.
6. Create an Orange Cocktail for the Dutch national color-Orange 11 named after the Dutch Royal family: Celebrate with a traditional Dutch Cocktail, such as the Orange Collins (see below for recipe).
7. Be a Flower Child: Don an orange shirt and place a tulip in your hair.
8. Drop a Hint: Place decorative clogs on the table as centerpieces and fill them with Dutch chocolates, known as a drop: This black sweet is a combination of sugar, sal ammoniac, gum Arabic and liquorice root extract.
9. Winning Feels Gouda! Serve a traditional Dutch feast of pickled herring, Gouda and Edam Cheeses.
10. Cool off, Post-Game: With a nod to the Dutch, nod off with a nap under a windmill.

In the early 19th century, the world’s best bartenders used four base distilled spirits for cocktails: brandy, rum, whiskey and genever. The recipe for the Bols Genever we drink today was created in 1820. Lucas Bols, the Dutch producer of Bols Genever, has been distilling spirits since 1575.

***Please note Tal Nadari is available for interviews to discuss Dutch history, Dutch habits and Dutch drinking traditions as well as where the Dutch are celebrating in the US this Sunday

**Photo Opportunity—we are happy to send photos and/or set up live shots at participating bars

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Debbie Rizzo
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Clayton Ruebensaal
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