IKEA is finally recognizing the value of brand evangelists, and we’re honored to be participating in the first IKEA-sponsored fan event
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New York, NY (PRWEB) July 11, 2010
IKEA fanatics don’t get this kind of opportunity every day. For years, brand fans have paid homage to the iconic blue and yellow furniture store by trekking hundreds of miles to shop and even camping out in the parking lot; now the Swedish furniture retailer is celebrating their most faithful fans at a special event coinciding with the 2011 IKEA catalog launch on July 14th in New York City.
“It’s about time,” remarked Susan Martin, co-founder of http://www.IKEAFANS.com - an independent website which brings answers to confused IKEA customers, instructions and missing parts to victims of mis-packed flat-packs and comfort and assistance to those frustrated with IKEA's hands-off approach to customer service. “IKEA is finally recognizing the value of brand evangelists, and we’re honored to be participating in the first IKEA-sponsored fan event,” said Martin. Martin privately confided that what she’s really looking forward to is getting her hands on the 2011 IKEA catalog two weeks in advance of the general public.
She and a select group of IKEA fans from the tri-state area will get that chance this week. IKEA is opening their ‘Organize Your Living, Organize Your Life’ exhibit a day early for the fans and hosting an event complete with a design seminar led by a Better Homes and Gardens editor and a question and answer session with IKEA design experts on Wednesday evening. Attendees will walk away with a bag of gifts from IKEA including their own advance copy of the 2011 IKEA catalog.
Belief in the power of fans to tell a brands' story inspired IKEAFANS.com's latest contest, ‘What’s Your Story?’ (http://www.ikeafans.com/story) which will be kicked off at the event. Beginning on July 18, 2010, photo and video entries of IKEAFANS' IKEA stories will be accepted from homeowners as well as professionals. Prizes will include IKEA gift cards for amateurs and free advertising on IKEAFANS.com for professionals.
About IKEAFANS, Inc.:
IKEAFANS.com, the world’s leading IKEA fan site was launched by Martin with her husband James in 2005 to provide information and news about the store and its products online for free. The website offers community forums, photo galleries, member blogs, news and articles, a service directory and even an IKEApedia for free. It caters to the needs of IKEA customers who want a more personalized experience, particularly in the area of kitchen design. The community currently boasts more than 150,000 members worldwide.
IKEAFANS’ founders Susan and James Martin live in Montross, VA with their two children and manage the website from home.