Pearltrees, the Social Curation Tool, Launches Beta 0.7.2 and Hits 2 Million Pearls Within 7 Months of First Beta Launch

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Social Curation at its Best, Pearltrees New Beta 0.71 Speeds Up Performance & Adds New Functionality; the community invents many ways to use Pearltrees.

Pearltrees, the social web curation tool, today launched their latest beta release, version 0.7.2 and announced that they have reached 2 million pearls within 7 months of their first beta release.

Their latest beta release, Version 0.7.2, unveiled this week on Friday, July 9th, 2010, will significantly improve the user experience by increasing the speed and performance of the platform, by as well as adding new ergonomic features such as full screen video viewing, automatic updates of the detailed window and new meaningful animations.

Users can also embed pearls or a whole Pearltrees’ into a website or blog with a simple button click, making it as easy to embed a Pearltree as it is to embed a YouTube video. Fans, readers and customers of a particular site or blog can discover a series of web pages and explore them in-depth without ever leaving your site. Users are exposed to a complete experience about a topic in one easy-to-navigate window.

Pearltrees transforms the process of organizing , discovering and sharing web pages people find on the web while enabling bloggers, journalists and other content creators to add a new level of depth and context to the articles they post online.

As Pearltrees expands in the U.S., so are the number of creative ways Pearltrees is being used across a variety of interests, including: food, restaurants, wine, travel, music and politics, to name a few. Here are a few examples of how people are using Pearltrees to curate content:

  •     Check out a Pearltree showing a simulating iPod playlist to for working out
  •     Here’s a Pearltree for a special gluten free diet
  •     Find here all the resources a teacher needs
  •     Create a Pearltree to curate your favourite clubs in the city
  •     Build a guide of Buddhism
  •     Use Pearltrees if you are a label as a creative way to present your artist
  •     Pearltrees of restaurants in American cities can be found here
  •     How to train for a triathlon
  •     You can use a Pearltree to organize and curate your favorite wine experts

For example, you could create a Pearltree to share five recipes to make your brunch a success or where to find the best barbecue accessories, or even how to organize a whole meal – from wine and starters to main courses and dessert.

Why Pearltrees is Unique:
With the onslaught of information we’re being hit with online every day, it’s impossible to keep up with content and even harder to discover or curate that content into something that is meaningful and relevant. Combining the best in curation, organization and discovery, you can use Pearltrees to quickly save and access online content you find every day, discover new content from others who are interested in similar topics and ideas, and drive people to your world of interests.

About Pearltrees:
Launched in December 2009, Pearltrees is a social curation tool. Combining the best in curation, organization and discovery, Pearltrees’ user-friendly platform allows you to organize, discover and share your online interests. As the first collaborative Interest network, users not only create, organize and access content on the web of interest, but they quickly discover other users with similar tastes and passions. Pearltrees allows you to have the things you love at the touch of a button, whether it be politics, social media, personal hobbies or business. The Company was recognized by OSEO in Europe as a “leap forward” and was selected as one of only five companies for Web 2.0 Launch Pad at Web 2.0 Expo in 2010. For more information, visit: and follow along on Twitter @pearltrees.

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Renee Blodgett
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