World Cup Mini Adventure

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Williams BMW dealership in Manchester called on long standing signs and graphics supplier, Signs Express (Manchester) to provide eye-catching promotional graphics supporting England’s World Cup campaign.

Williams BMW world cup mini's

We have been delighted to complete the promotional window graphics for Williams BMW. We have worked with them for a number of years, providing large format window graphics, point of sale displays, vehicle graphics amongst other interior and exterior signs.

Williams BMW dealership in Manchester called on long standing signs and graphics supplier, Signs Express (Manchester) to provide eye-catching promotional graphics supporting England’s World Cup campaign.

11 BMW Mini’s received the vehicle graphics treatment from Signs Express. The cars were driven in convoy in Manchester and the surrounding areas visiting high footfall areas and places of interest as well as providing talking points for local radio stations.

The car graphics include the St George’s cross along with a modified design of the iconic England coat of arms. Instead of the traditional depiction of 3 lions, silhouettes of Mini’s and the iconic Mini logo were placed in the shield, personalising the graphics to the leading car dealership. Mock number plates in the names of the England squad were also temporarily fitted to the cars to follow on the football theme.

Vehicle graphics are a highly effective communication medium with research showing that over 3000 people will see a vehicle on a busy road every hour of the working day. There are a number of options available from simple car graphics to digitally printed photographs and even full van wraps.

Signs Express (Manchester) provides a wide variety of signs and graphics from its production centre based on Trafford Park in Manchester. Established for 13 years, owner Lee Eaton said, “We have been delighted to complete the promotional window graphics for Williams BMW. We have worked with them for a number of years, providing large format window graphics, point of sale displays, vehicle graphics amongst other interior and exterior signs."

“World cup fever definitely took over during the tournament and its great we were able to put our vehicle graphics skills to use for this promotional campaign. Our sign-making staff were very pleased to be involved in supporting England this way.”

With a strong reputation for excellent customer service, Williams BMW cover areas in and around Manchester including Didsbury, Sale and Trafford. More information can be found on http://www.williamsmanchesterbmw.co.uk

Signs Express (Manchester) is part of the UK’s largest sign company with over 75 centres nationwide. For further information contact 0161 865 0200 or log onto http://www.signsexpress.co.uk/manchestersouth

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Rebecca Dack
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