Parents Keeping Kids Safer in the Sun

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Parents are taking sun-protection for children more seriously than ever - even if teenagers aren't getting the message.

Sun protection clothing

"From our figures it's clear that parents are taking skin protection for their children more seriously this year." says The Kids Window managing director Jason Lewis.

Popular online children's retailer The Kids Window have had a large increase in their sales of sun protection products specifically aimed for children, with most brands showing a 100% increase in sales on last years figures.

These figures show that parents are taking every step to take care of their children's skin in the sun - especially important in Britain which has the highest child skin cancer incidence in Europe according to the British Association of Dermatologists.

"From our figures it's clear that parents are taking skin protection for their children more seriously this year." says The Kids Window managing director Jason Lewis. "Not just by using high SPF kids suncreams like Toddler Milk, but also more lasting solutions like the sunhats from Splash About and even the KidzBanz sun glasses specifically designed for kids. It's good to see awareness of sun protection for children increasing."

The Kids Window has also seen an increase in sales for other less traditional sun protection products. "Beach tents have been a big hit over the last few years, making a great way to keep out of the sun wherever you are. And complete baby sun suits with complementing sun hats are also selling well."

But older children still do not take sun protection seriously enough. Over a quarter of teenagers interviewed by the Teenage Cancer Trust as a part of their Shunburn campaign admitted to deliberately becoming sunburnt to get a tan, while over half thought that the sun in the UK was less powerful than abroad.

"We've seen an increase in sales over the last few years of kids wetsuits and sporty looking rash suits and vests." says Jason. "Perhaps parents are using them to get their teenage children to cover-up in the sun, without the hassle of sun cream."

Online retailer The Kids Window have been providing a range of quality children's clothes, furniture and other products to customers in the UK and abroad for over 10 years. See more at thekidswindow.co.uk

If you'd like more information, or to schedule an interview, please contact Jason Lewis (Managing Director) on 020 7384 8594 or 0800 542 5094, or email jason@thekidswindow.com

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