Go Ahead Tours Sees Social Media Drive Pageviews - Rise of Social Networking Changes the Way People Travel

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As people over 40 continue to feel more comfortable with social media, Go Ahead launched a unique Facebook fan page and custom application to give customers a place to connect, share photos, ask questions and meet other like-minded travelers. In the last year, Go Ahead has seen its number of Facebook fans increase by 635%. This additional exposure on Facebook translated to a 400% increase in unique hits to Go Ahead’s website from Facebook referrals, and fully half of those additional unique hits came through the company’s interactive Facebook app. The growth of Facebook has had a significant impact on Go Ahead’s total web traffic, helping to drive a 25% year-over-year increase in traffic.

Go Ahead has seen a 30% increase in total traffic over the last six months.

According to insidefacebook.com, Facebook users over the age of 40, particularly women, are the fastest growing demographic of Facebook users. This demographic aligns with Go Ahead Tours’ target audience, representing an opportunity for Go Ahead to engage its customers in new and innovative ways. Go Ahead Tours reports its use of social media including Facebook, Twitter, YouTube and its new blog destination: go have been effective in educating customers about travel destinations, offers, news and the benefits of escorted touring.

As people over 40 continue to feel more comfortable with social media, Go Ahead launched a unique Facebook fan page and custom application to give customers a place to connect, share photos, ask questions and meet other like-minded travelers. In the last year, Go Ahead has seen its number of Facebook fans increase by 635%. This additional exposure on Facebook translated to a 400% increase in unique hits to Go Ahead’s website from Facebook referrals, and fully half of those additional unique hits came through the company’s interactive Facebook app. The growth of Facebook has had a significant impact on Go Ahead’s total web traffic, helping to drive a 25% year-over-year increase in traffic. These numbers become even more impressive in light of the upward trajectory of the company’s web traffic: Go Ahead has seen a 30% increase in total traffic over the last six months.

According to Vice President of Marketing & Analysis, Christy Waller, “Travel and social media are natural partners because travelers want an easy way to share their stories, photos and videos with friends and family. Beyond just increasing traffic to our website, our social media presence also helps us become more transparent and helps give our customers a stronger voice. With that in mind, we’ve just launched tour reviews on our web site to give our travelers another way to connect and share their experiences with us and with each other.”

You can learn more about Go Ahead’s Facebook application and how adult travelers are embracing social networking at http://www.goaheadtours.com/connect.

Established in 1990, Go Ahead Tours (http://www.goaheadtours.com) offers over 75 high-quality escorted tours around the world to travelers—both seasoned and new—who are looking to learn more about the world and themselves. Committed to breaking down barriers of culture and geography, Go Ahead provides customers with superior quality, exceptional value and an unsurpassed Best Price Guarantee; that is, if you find the same tour for less, Go Ahead will match the price. Go Ahead’s parent company, EF Education, was founded in 1965 and is the world’s largest private educational travel company.

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Lynne Sarao
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