New DVD Chronicles 100% Tunisian Olive Oil Trade Mission

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Join a team of international industry professionals as they experience the history, culture, and business aspects of 100% Tunisian Olive Oil.

Hamman Marketing Associates (HMA), in association with Packtec Tunisia, has produced a 30-minute video documenting the March 2010 trade mission. The '2010 100% Tunisian Trade Mission' video debuted recently at the Summer Fancy Food Show in New York. The video documents the five-day, nearly 500 mile journey of 21 international food editors, chefs, importers and gourmet retailers as they experience the Tunisia's culture, cuisine, history, and olive oil production.

Tunisia is the world's fourth largest olive oil producer after Spain, Italy and Greece. Olive trees have been cultivated in Tunisia since the 8th century BC during Phoenician times, and the production of olive oil is deeply ingrained in the fabric of Tunisian culture. Slightly larger than the US state of Georgia and with 10 million people--about like Manhattan on a work day--Tunisia boasts about 6 olive trees for every man, woman and child in the country. Besides its cultural and historical importance, olive oil is the country's number one agricultural export.

"We are proud of our Tunisian culture and the long history of olive oil production," says Lémia Chekir Thabet, Packtec's general director. "This trade mission is just the start of our efforts to increase American public awareness of the culture and history unique to Tunisian olive oil."

The video covers the group's trip beginning in Tunis, the nation's capital, and explores Roman ruins, centuries old olive presses, and new eco-tourism farming, to traditional and modern olive oil manufacturing facilities. Travel along and visit the ancient coliseum at El Jem, the holy city of Kairouan, and seaside towns of Sfax and Monastir. You'll even join in a traditional Bedouin breakfast partaken in the shade of a 1200-year old olive tree.

"This video is part of an extensive US awareness campaign about 100% Tunisian olive oil," says Al Hamman of Hamman Marketing Associates. "Tunisian olive oil has been the 'secret ingredient' behind some of the world's best-known brands for centuries. Much of the olive oil produced in Tunisia has been exported and blended to enhance flavor profiles of Spanish, Greek and Italian oils. But now, we want the world to experience 100% pure, unblended Tunisian olive oil."

So far, the US campaign has been quite successful. Recent figures indicate this year's olive oil exports are running nearly 10 percent higher than last year's, and new retail distribution outlets were added at the recent Fancy Food Show in New York.

The trade mission was sponsored by Packtec and organized by HMA. For more information about Tunisian olive oil, and to view the '2010 100% Tunisian Trade Mission' video online, visit, or contact Hamman Marketing Associates at +1 (423) 467-9864.

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