Vacancy.com Introduced at NAA Education Conference and Exposition

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New search engine marketing website introduces co-op model to maximize apartment search effectiveness for property managers

Vacancy.com, an emerging apartment search website taking an innovative approach to search engine marketing, showcased their new website at the June, 2010 NAA Education Conference and Exposition. Launched earlier this year, Vacancy.com is the brainchild of David Bateman, founder and CEO of Property Solutions International, Inc.

“SEM is redefining the way we think about attracting leads,” said Bateman. “It is such an effective way of marketing that it is almost treated like a secret in the industry.” According to The SEMPO Annual survey, SEM is a $16 billion industry that is expected to grow to $26 billion by 2013 in North America alone. Bateman expects Vacancy.com to help multifamily marketers take advantage of SEM growth trends.

Property managers can enter their property listings for free on Vacancy.com and have all of their information, such as pricing and floor plans, updated automatically from their property management software through Property Solutions. Vacancy.com then allows managers to adjust their budget for their ad-spend. They can add to their budget at any time, and if there is still money left in the budget at the end of the month, it rolls over to next month's budget.

Vacancy.com differs from other SEM services by offering a co-op model to advertisers. “Every time apartment companies compete with other properties for keywords on websites such as Google, it drives up the cost-per-click,” said Bryan Wade, Director of Vacancy.com. “With Vacancy.com, properties can form a co-op that reduces the competition for high-demand keywords.” With properties taking turns paying for clicks with other members of their co-op, Vacancy.com projects as much as 10 times more page views per advertising dollar.

The new concept was well received by attendees at the NAA Conference. “People were blown away with the capability of Vacancy.com,” said Wade. “Never before have apartment companies had the option of cooperating with their competition on SEM keywords. Vacancy.com lets them do that.”

About Vacancy.com:
Vacancy.com is a new search engine marketing website that facilitates online apartment listings for property managers. Offering free property listings, flexible rewards programs, and search engine marketing through a new co-op model, Vacancy.com increases the effectiveness of SEM ad-spend for more and better qualified leads. More information is available at http://www.vacancy.com/free-rental-listing.

About Property Solutions:
Founded in 2003, Property Solutions International, Inc. is the nation’s largest provider of apartment community websites and a leading developer of innovative property management software tools. The company offers a variety of web based solutions for leasing, rent collection, and maintenance request processing. Property Solutions’ web portals and electronic payment processing tools offer the advantage of full data integration with most widely-used property management software packages. For more information, go to http://www.propertysolutions.com.

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Kaitlyn Michaelis

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