OfferMobi Marches To The Beat of a Different Mobile Strategy At MobileBeat2010 Conference

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Industry's first US-based mobile affiliate network to sponsor the MobileBeat2010 Conference. OfferMobi debuting performance based alternative to traditional mobile ad models at high end mobile and venture conference.

OfferMobi, the first US-based performance marketing network for mobile advertising campaigns, is sponsoring the MobileBeat2010 Mobile Media Conference being held on Monday & Tuesday July 12th and 13th at the Palace Hotel in San Francisco. The company, which has established itself as the fastest-growing mobile affiliate network worldwide in recent months, will also be exhibiting and unveiling a new ad model for mobile marketers based exclusively on performance.

MobileBeat2010 features conference attendees and speakers representing the largest players in the mobile space. The list includes Google, Interactive Corp., Verizon, AT&T, Hewlett Packard, RIM and a host of other mobile technology providers, advertisers, mobile ad network executives, and venture funds.

"The MobileBeat2010 Conference combines the many different sides of mobile marketing today," said Mark Roth, Co-Founder and CEO of OfferMobi. "Our presence at the conference will be unique in that there is no one else in the US market that comes close to cracking the performance based model like our network does. We are excited to show the industry that performance marketing on mobile has arrived."

OfferMobi is the first such performance marketing network in the US focused solely on mobile campaigns. Their advertisers take advantage of the cost per action marketing model for mobile that has been popular in online ad networks. OfferMobi's unique approach for a mobile advertising network is based on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that almost all other mobile ad networks in the US follow.

MobileBeat2010's agenda will be keynoted by Phil McKinney, Hewlett Packard's VP & CTO. His speech will set the tone for the conference by focusing on developments now underway at his own organization, including HP's vision for next-generation connected devices, and how to tap into the promise of the cloud. The two day conference will also feature speakers on mobile commerce, platform compatibility and location based initiatives among other topics that are key to the mobile industry's growth.

About OfferMobi:
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has a loyal following of 1000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

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Jim Lillig
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