Digitaria Brings More Content, Functionality to Mobile Sites

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Digitaria, a leading digital marketing and technology firm, announced that it has launched a mobile version of ussoccer.com. Similar to the main ussoccer.com website, the mobile version incorporated the Sitecore Web Content Management System to deliver a first-class user experience.

Our goal was to create a user friendly mobile site, said Pfandt. We re-organized the layout of the content in a way that can be easily consumed on a smaller screen. All design elements were picked to be touch-friendly and graphics were optimized for a faster download on a slower wireless connection.

Digitaria, a leading digital marketing and technology firm, announced that it has launched a mobile version of ussoccer.com. Similar to the main ussoccer.com website, the mobile version incorporated the Sitecore Web Content Management System to deliver a first-class user experience. This also has allowed website editors to make quick and efficient content updates to provide users with the best possible experience on their mobile device.

US Soccer approached Digitaria to create a WAP (wireless application protocol) version of their site, allowing avid soccer fans around the world to have immediate access to current soccer news and videos. The replicated version of the main US Soccer website conveniently connects fans via smart phones and other mobile devices, offering the flexibility to stay connected while on-the-go. Sitecore Web Content Management Systems natively support mobile device detection, providing a single CMS for both traditional and mobile sites. Because of this integration, all content on the website is authored once for the main version of the website and dynamically transformed and optimized for the mobile hand-held devices.

"Digitaria has previously delivered mobile websites, but this time we took user experience to the next level, said Digitaria's Director of Enterprise Technologies, Alexander Pfandt. Based on the mobile device capabilities, m.ussoccer.com exposes richer interface to smart phones, such as the iPhone, Androids and some Blackberries, while still fully supporting older devices. We leverage capabilities of the modern phones to the full extent, while giving the mobile user the optimal experience their devices are designed to support."

Content on the mobile version of the US Soccer site includes a homepage, news, game results, video, and topics to keep consumers engaged, giving them fast access to the information they need, specifically during the 2010 FIFA World Cup.

"Our goal was to create a user friendly mobile site, said Pfandt. We re-organized the layout of the content in a way that can be easily consumed on a smaller screen. All design elements were picked to be touch-friendly and graphics were optimized for a faster download on a slower wireless connection."

The mobile version of the US Soccer site integration with Sitecore was been immensely popular during the 2010 World Cup. Providing up-to-date information and video footage of the soccer matches, the mobile site ensures that the fan to never have to feel disconnected from the highly anticipated tournament.

About Digitaria
Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Dallas, and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria believes strongly in the power of collaboration and strategic thinking and integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of engagements.

Digitaria represents many of the largest brands in the world. Clients include Atlanta Falcons, NFL, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros., Worldwide Television Marketing, WPT Enterprises, Inc. and many others.

For additional information, please visit http://www.digitaria.com.

Follow Digitaria on Twitter at twitter.com/digithoughts.

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Chris Book
Digitaria
619-237-5552 ext. 307
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Reena Leone
Digitaria
619-237-5552 ext. 381
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