"How to Market Where Online Consumers are Searching" - new research will be presented on Search Marketing Now webcast August 3

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Executives from comScore, iProspect and Searchandise Commerce will discuss how search impacts consumer buying behavior, particularly for products like consumer electronics, and how information and premium positioning affects the buying decision - based on a new comScore study - Tuesday, August 3 at 1 PM EDT

View this free webinar at Search Marketing Now

August 3, 2010 - 1 PM EDT

How to Market Where Online Consumers are Searching

On Tuesday, August 3 at 1 PM EDT, Search Marketing Now will present a live webcast, "How to Market Where Online Consumers are Searching: Results of a new research study."

This webcast is free and is sponsored by Searchandise Commerce.

Registration is open at Search Marketing Now.

Recent research shows that consumers conduct online research before purchasing items such as consumer electronics, computer hardware and software, or appliances – whether or not they buy online or in-store.

How are they conducting these searches and what influences their decision to buy? What sources are they consulting in preparation for purchase? Does the product position on the retail site impact the consumer buying decision? Are premium listings on retail sites an effective form of online merchandising?

This webcast examines how search plays a role in consumer buying behavior, from the search engine to directly on retail websites -- and what product marketers can learn from the most recent research. It will also address how companies can expand online opportunities using search within key retail websites and how to take advantage of product positioning.

Speakers include Kim Rome, Senior Director of Research at comScore, who will present findings from a new study on consumer buying behavior and the impact of online retail premium listings; Rob Murray, CEO of iProspect, who will discuss how these findings impact a company's search strategy, and how product marketers can leverage search and retail websites to maximize conversions; and John Federman, President and CEO of Searchandise Commerce, who will examine new opportunities for brand marketers and agencies to run search programs within key retail websites.

This webcast is sponsored by Searchandise Commerce. Searchandise Commerce is an innovator in the eCommerce market with significant experience in proven merchandising, retail and searchandising services. Searchandise Commerce provides the first online media network for product manufacturers and their retail channel partners.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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Christopher Elwell
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