GreenCells: Helping to Reduce E-waste

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The rush is on to find ways to be green and keep e-waste under control. Some 23 states have now passed laws governing how to dispose of e-waste. GreenCells, a one-stop shop for recycling old cell phones and purchasing refurbished cell phones , is one possible solution to keep old cell phones out of landfills.

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We have successfully requested that every one of our customers do their part for the environment, whether they meant to or not, by buying a used cell phone

These days, not all green is created equal. GreenCells promotes the greenest consumer behavior there is: reuse. Reuse saves you money, frees you from expensive contracts with carriers, and protects the environment. It’s a practical, sensible and satisfying way of life. By purchasing GreenCells’ value-priced, quality used cell phones, GreenCells customers deter these devices from landfills and prevent them from being mined for metals in a very “ungreen” way.

E-waste is quickly becoming more of a concern for the average consumer now that almost half the country has passed e-waste laws. New York is the latest state to regulate e-waste. Consumers in that state will be prohibited from throwing e-waste in their garbage beginning January 15, 2015.

According to the EPA, about 10 percent of cell phones are currently recycled. And with the amount of waste accumulated by each American almost doubling from 2.7 to 4.5 pounds per day, between 1960 and 2008, reuse is becoming even more important.

GreenCells’ niche is to help people confidently choose to extend the life of products by knowing the full-value proposition, i.e., improving the "trust factor" by offering guarantees. Things like 360° shipping, one-year warranty, or by encouraging confidence with reuse programs like trade-in/trade-up.

“We believe there is a significant need for a marketplace that allows for this choice without the feeling you get when you buy something in a flea market, garage sale, or for that matter, eBay. What we offer brings “green” to the masses through value, rather than guilt,” says GreenCells’ Co-President, Brian Moore.

So far, GreenCells' reuse and recycling efforts have diverted 200,000+ mobile devices from landfills. GreenCells brings two key attributes to the reuse trend: trust, via an exceptional warranty (with no monthly fees and no deductible) and value, with savings of 50 to 80% over a new cell phone.

“We have successfully requested that every one of our customers do their part for the environment, whether they meant to or not, by buying a used cell phone. Our expertise and our employees enable these goals by ensuring that each phone shipped is described accurately and works perfectly. As we expand into other products that can be efficiently reused, we will further achieve our goal of a company that is both profitable and environmentally friendly,” says GreenCells’ Co-President, Jay Hines.

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Hogan Young
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