Baby Planners Introduce Manufacturers and Service Providers to Parents

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A New Opportunity for Maternity and Baby Industry Companies to Get in Front of an Elusive Audience: New and Expecting Parents

The International Baby Planner Association has developed the Manufacturer and Affiliate Relations (MAR) program for the maternity industry. This one of a kind platform allows manufacturers and service providers the chance to introduce, inform and otherwise promote their unique products or services to expecting families directly through baby planners who are members of the IBPA (formally the National Baby Planner Association).

This innovative program created by April Beach, IBPA vice president and Sweet Pea Baby Planners founder, allows expecting parents to breathe a sigh of relief. “New families receive unbiased, informative and up-to-date information on products and services directly from their personal baby planner, free of retail sales pressures or bottom line concerns,” Beach said.

As the baby planning industry continues to grow, the IBPA remains the top organization of baby planners both in the United States and internationally. Companies who are trying to reach baby and maternity consumers now have an ideal way to target this hard-to-reach audience. MAR puts them in direct contact with planners who are specifically working with new and expecting parents from coast to coast. MAR participants can market themselves in certain cities or to a distinct demographic group.

Strategic partnership opportunities with individual baby planners and the IBPA are available for companies who sign on with the program. Manufacturers and service providers can choose to have their products reviewed by informed, unbiased industry professionals who care about great goods and services. Additionally, the IBPA features MAR affiliates on the association’s website.

Britax Child Safety, Inc., based in Charlotte, NC, has been successfully co-marketing with baby planners through the MAR program at events across the United States. They are hoping to initiate relationships with planners in Canada and South America in the next few months. “We fully support the growth of the IBPA and look forward to meeting and getting to work with more members in the near future,” noted Kate Clark, Britax event marketing manager.

The cost to join the MAR program is $89. Membership is open to manufacturers, press and media, online companies and specialty providers in the maternity, baby and juvenile products industries. Along with Britax, Medela and Amy Michelle are currently participating.

“IBPA's Affiliate Relations Program is the perfect way for baby product manufacturers and service providers to reach out to baby planners across the country to help promote their companies at an affordable cost,” explained Melissa Moog, IBPA founder and president. “IBPA members have direct contact with the appropriate target market of expecting parents so it's a great opportunity that companies should take advantage of. ”

About the International Baby Planners Association (IBPA)
The International Baby Planner Association (IBPA) formerly known as NBPA was established in 2007. It is an organization that supports professional consultants in the baby planning industry by setting standards, facilitating resource and tool sharing and providing a forum for networking. The formation of the IBPA helps support the growing demand for assistance and high quality service to parents in preparing for and caring for their newborn or adopted child.

The IBPA is a professional group for already established baby planning businesses who operate by a credible set of standards in the baby planning industry. Most importantly, IBPA ensures that members operate with the utmost integrity to protect the families with whom baby planners work with and the professional reputation of the industry. For more information, please visit


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