“Social Animal was the perfect partner to produce this spot for us. They used their fantastic 360° video technology to create a compelling interactive video that gives consumers a reason to come back to our website, plus they created a knock-out ad.
Los Angeles, CA (PRWEB) July 13, 2010
How do you like to fuel your day? Zipfizz, the healthy energy and sports drink alternative, has unveiled a new way for health conscious consumers to power up with a breakthrough interactive television and internet campaign that invites audiences to use Zipfizz to maintain the fast pace of their demanding modern lives. The cable Direct Response advertisement launches this week and features Zipfizz spokesperson Josie Bissett walking consumers through her Zipfizz-fueled life.
Created by Hollywood-based Social Animal, a 360° video technology innovator, the campaign is aimed at women ages 30-45, and is designed to enable viewers to experience vicariously the benefits of Zipfizz as it propels the modern day woman through her busy schedule. The Zipfizz campaign airs nationally from July 12, 2010 to August 11, 2010 and will run on 25 networks including A&E, Bravo, The Discovery Channel, E, Fox News, Lifetime, Oxygen, TLC, and TNT. The campaign is also featured online at zipfizz.com/tv.
“This campaign was all about showing how our great tasting, healthy energy product can help people excel in their busy daily lives,” said Riley Livingston, CEO of Zipfizz. “Social Animal was the perfect partner to produce this spot for us. They used their fantastic 360° video technology to create a compelling interactive video that gives consumers a reason to come back to our website, plus they created a knock-out ad spot for traditional formats that really highlights our product and mission.”
"Zipfizz has earned a reputation as an innovator with its amazing products that are ahead of the curve,” said Tyler Malin, CEO of Social Animal. “Our goal was to create an interactive campaign that appealed to Zipfizz fans and attracted a strong response from new audiences. We accomplished this with a brand campaign that allows audiences to enjoy the benefits of a Zipfizz-fueled life in a multi-sensory virtual environment.”
Zipfizz 360--A Behind the Scenes Look at the Zipfizz Campaign
Social Animal was invited to take the project from ideation through post-production and delivery. The team was challenged to create a campaign that clearly portrayed Zipfizz’s key messages: great taste, hydration, healthy, long-lasting energy and sugar-free content. Social Animal came up with the idea to base the campaign around a day in the busy life of successful actress and author, Josie Bissett. The video starts with a scene of Josie and her kids waking up in the morning, progressing to a book signing and a workout at the gym, followed by a red carpet event, and finally reuniting with her family at home. Zipfizz is featured enabling this dynamic working mom to effortlessly get through her demanding schedule. In the interactive piece, website viewers are treated to a full run-through in a rare behind-the-scenes view that allows them to experience life on stage during the broadcast production.
To experience the Zipfizz 360 interactive campaign, please click here: http://www.zipfizz.com/tv.
Zipfizz is the healthy alternative to energy and sports drinks in a tube. Since its inception in 2003, Zipfizz has sparked a revolution among health-conscious sports professionals, Hollywood personalities, and the general public looking for a quick energy boost but who don’t want high levels of sugar, caffeine and other unhealthy ingredients found in popular energy drinks. Zipfizz is a great tasting, sugar-free, all natural, healthy energy drink mix that nourishes the body with electrolytes, vitamins, antioxidants, and its signature B-12 energy booster. Served in a powder form in a stylish test-tube-like container, each Zipfizz serving contains only 10 calories and two net carbs. Zipfizz products are available at Bartell Drugs, Costco, Emerald City Smoothie, Fred Meyer’s, GNC, H-E-B, Harris Teeter, QFC, Rite Aid, Safeway, Sam’s Club, Target, Vitamin Shoppe, Walgreens, http://www.bodybuilding.com, and other retailers. For more information, please visit http://www.zipfizz.com. Media contact: Ashley Scrupps, 877-947-3499.
About Social Animal
Founded in 2008, Social Animal is the creator of interactive cinema-quality HD 360° videos for commercial and creative applications. The company builds next-generation interactive technology that leverages the social power of the web to create highly personalized and engaging brand experiences. 360° video is Social Animal’s first release, a format that increases involvement, interaction, intimacy and influence--all hallmarks of audience engagement. In 2010, Social Animal introduced its 3D services for creating eye-popping, life-like images. For further information, visit http://www.socialanimal.tv. For media inquiries, please email media(at)socialanimal(dot)tv or call 206.335.2023.
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