Bicycle Sport Shop to Celebrate Parmer Lane Grand Opening July 15 – July 25

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Bicycle Sport Shop today announced details about the Grand Opening of its new location at 9900 West Parmer Lane, the popular bike retailer’s third Austin location. The new store signifies the company’s dedication to Central Texas cyclists and its efforts to promote cycling and a healthy, active lifestyle.

Bicycle Sport Shop's New Parmer Store

As enthusiasm for cycling in the area continues to grow, Bicycle Sport Shop seeks to strengthen its position as Central Texas’ favorite bike shop by having locations in areas that best serve all our customers.

With 6,500 square feet, Bicycle Sport Shop’s Parmer location, which opened for business on June 1, is the second largest after the South Lamar location. Like the other two Bicycle Sport Shop locations, the Parmer store offers full service bicycle maintenance and carries a full line of road, mountain, triathlon, cruiser and comfort bikes, as well as kids’ bikes, trailers and accessories for men, women and children.

“As enthusiasm for cycling in the area continues to grow, Bicycle Sport Shop seeks to strengthen its position as Central Texas’ favorite bike shop by having locations in areas that best serve all our customers,” said Hill Abell, Bicycle Sport Shop’s owner. “The Parmer store allows us to provide greater value and convenience to cycling enthusiasts of all ages and abilities.”

Grand Opening Celebration activities will take place July 15 through July 25 at Bicycle Sport Shop’s Parmer location with two consecutive weekends of events:

  •     Saturday, July 17th – Chipotle Ride

Time: 8:00 AM
The Bicycle Sport Shop Super Squadra team will be joined by special guests Austin Cycle Camp to lead a 50-mile ride on Parmer. This is an out and back ride which will offer multiple turn-around points for those looking for less miles. Post ride, enjoy free Chipotle burritos and Real Ale beer.
To register for this ride, visit

  •     Sunday, July 18th – Kids Extravaganza and Bike Rodeo

Time: 11:00 AM – 2:00 PM
Volunteers from Bike Texas and Safe Routes to School are sponsoring a kids’ riding skills clinic and workshop including helmet fitting checks and bike safety checks. Each child will receive a free water bottle (while supplies last).

  •     Saturday, July 24th – Triathlon Ride and Clinic

Time: 8:00 AM
Coaches and members of T3 (Total Technique Training), Austin's premiere triathlon club, will host a ride of up to 50 miles, with turn-around spots at different points for those looking for a shorter option. Post ride join T3 coaches for three 20-minute "tech talks" on swim technique, bike selection and triathlon gear options. After ride food provided courtesy of Texas Orthopedic.

  •     Sunday, July 25th – Community Give Back Day and MTB Skills Clinic

Time: 8:00am - Noon
Members of Bicycle Sport Shop’s Mountain Bike Team will host a skills clinic and ride technique discussion.

Bicycle Sport Shop will donate a portion of sales from July 25th to the Williamson County Parks and Recreation Department for development and maintenance of the Brushy Creek Trail.

For those who cannot make it to France in July, Bicycle Sport Shop patrons will have the opportunity to watch the Tour de France during the Grand Opening of the shop’s Parmer location. In addition, Bicycle Sport Shop will be giving away a $2,500 bike package, Texas Stars and Round Rock Express tickets and prizes from many of its suppliers.

Bicycle Sport Shop carries Specialized, Cervelo, Trek, Niner, Independent Fabrication, Santa Cruz and Serotta bicycles.

About Bicycle Sport Shop
Bicycle Sport Shop, in business since 1984, is the largest locally owned bicycle specialty retailer offering high quality, high value bicycles, equipment and accessories to men, women, kids and young adults. As the premier Central Texas store they are dedicated to providing their customer with the best education and experience by providing rentals, bicycle fit services, a full service maintenance and repair shop, local resources, and education.

Bicycle Sport Shop is a local retailer with two stores in the Austin area. The company can be found by visiting


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Chris Carter
Bicycle Sport Shop
512-477-3472 ext. 5123
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