Email Experience Council and IAB Ad Networks and Exchanges Scheduled for ClickZ’s Connected Marketing Week Festival on August 18, 2010

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Two All-day Forums, “Optimize Your Email Campaigns” and “Future of Display: Ad Networks and Exchanges,” Offer Latest Trends and Tactics for Increasing Marketing ROI

If you are a marketer responsible for ensuring that your email marketing campaigns are effective, you will be well served by attending the forum organized by the pros at EEC.

Incisive Media’s ClickZ announced today that on day three of Connected Marketing Week, which is being held at the Moscone Center in San Francisco, August 16-20, 2010, on August 18, two all-day forums – the first presented by Email Experience Council (EEC) is focused on how to increase ROI using targeted and individualized conversations and the second by the Interactive Advertising Bureau (IAB)’s Ad Networks and Exchanges Committee offers speakers and panels on the best practices and the newest innovative tactics of email campaigns and ad networks and exchanges.

"These forums — "Optimize Your Email Campaigns" and "The Future of Display Advertising: Ad Networks and Exchanges" — offer marketers the opportunity to learn first-hand from thought leaders about two very different yet equally important aspects of marketing," said Anna Maria Virzi, executive editor, ClickZ. "If you are a marketer responsible for ensuring that your email marketing campaigns are effective, you will be well served by attending the forum organized by the pros at EEC. Likewise, if you are trying to keep pace with rapid changes in media buying because of real-time bidding, demand-side platforms and more, the ad network and exchange forum will keep you current on the latest developments. It’s all about optimization.”

“Optimize Your Email Campaigns” Forum
EEC, the email marketing arm of the Direct Marketing Association, presents “Optimize Your Email Campaigns.” The day kicks off with a keynote by digital evangelist and email Yogi Sundeep Kapur, who will talk about building customer relationships through social approaches. Throughout the day, attendees will learn from industry experts how they can optimize their email campaigns to achieve maximum ROI.

“With all organizations watching their budgets very closely these days, the importance of precisely targeting email campaigns comes front and center,” said Jeanniey Mullen, founder of EEC and executive vice president and chief marketing officer for Zinio. “Partnering with ClickZ is a wonderful opportunity for us to share our organization’s expertise with their large community of marketers. We’re thrilled to be a part of the inaugural Connected Marketing Week festivities.”

To register for the “Optimize Your Email Campaigns” forum and receive the early-bird discount, complete the registration form by July 30.

“Future of Display: Ad Networks and Exchanges” Forum
Co-programmed by the IAB Networks and Exchanges Committee, this forum features opening remarks entitled “The Future of Display Advertising” to be delivered by Jay Sears, co-Chair of the IAB Networks & Exchanges Committee and the General Manager of the ADSDAQ Exchange at ContextWeb, Inc. During the day, participants will hear the latest insights from a diverse group of presenters, including ad industry experts, banking analysts and local Bay Area media buyers.

“This is going to be a very full day where we’ll be examining trends and issues, such as the IAB’s new Quality Assurance Guidelines for networks and exchanges, what media buyers look for in ad networks and exchanges, the impact of demand side platforms, and what leading Wall Street analysts can tell you about the strategic direction of the online display businesses of Google, Yahoo!, Microsoft and other market leaders,” said David J. Moore, co-Chair of the IAB Networks & Exchanges Committee and Chairman of 24/7 Real Media. “There is even a fun session where participants will have the opportunity to play ‘The Answer Is…,’ a game based on Jeopardy where digital experts compete to see who is a digital rock star.”

To register for the “Future of Display: Ad Networks and Exchanges” forum and receive the early-bird discount, complete the registration form by July 30.

Connected Marketing Week
The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services and technologies.

For more information on the festival of events during Connected Marketing Week, visit

About ClickZ
Incisive Media's ClickZ is a unique resource for digital marketing news, information, commentary, advice, opinion and research. Other Incisive Media resources include SES, a leading global conference and training series focused on search engine marketing, and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit

For more news and event updates visit the SES blog at:

For more information, contact:
Greg Jarboe, SEO-PR, Inc.

Christian Georgeou, Incisive Media


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