Santa Barbara, California (PRWEB) July 13, 2010
Today Greenopia updated its independent sustainability ratings of over 30 popular pet food brands sold in the USA. The only brands receiving the coveted Greenopia Four-Green-Leaf Award were Karma of Natura Pet Products, The Honest Kitchen, and Raw Advantage.
While pet owners are typically conscious of what they feed their animal, there is a lot of confusion as to which products are made from high quality sources and which ingredients are the safest. With its guide, Greenopia aims to educate consumers and help them find the pet foods that are made with the best ingredients and are also the safest for the planet.
"Pet food recalls are happening more and more frequently," said Gay Browne, Greenopia's founder. "Sometimes it is hard to know which brands are safest and healthiest for your pet. We've combined analysis of sustainability issues and health considerations to make it clear to our readers which products are better for the environment and their pets."
Greenopia collected data from manufacturers and independent credible sources about each brand's ingredients, packaging, sustainability reporting, supply chain, animal testing policies, and green building design. Companies were given additional points for their adoption of environmental initiatives. Around one-third of the brands evaluated earned zero-leaf ratings, revealing them to be below Greenopia's minimum green threshold.
”From our analysis, it seems that the pet food industry as a whole is not as environmentally progressive as many others,” said Doug Mazeffa, Research Director of Greenopia. “We hope to see more pet food brands incorporate environmental principles into their production and increase their transparency so consumers can make the most informed decisions for their pets.”
Four brands earned a three-leaf-rating: Dr. Harvey's, Newman's Own Organics, Wellness and Wenaewe.
The complete pet food ratings are available online for free at Greenopia Pet Food Ratings. Greenopia employs its award-winning eco-analysis method to deliver actionable green-assessments to the rapidly growing green consumer market. Green businesses and merchants use Greenopia's targeted marketing methods to effectively reach consumers making greener choices.
About Greenopia: The leading online directory for green, sustainable and socially conscious, daily purchase decisions. Greenopia provides the market's only independent rating, ranking and listings of green services and products. Our rankings and ratings are based on our review of publicly available information and reflect our evaluation of such information. To learn more, please visit http://www.greenopia.com.
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