What's Ahead in Political Advertising this Fall?

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Sales-Fax News says it will be unlike any other for Political Advertising. More citizen groups and businesses will be involved in the process.

There's going to be more citizen groups and businesses involved

With mid-term elections right around the corner, Sales-Fax News interviewed some distinguished scholars and political experts about what they see ahead for this fall's political advertising.

In a series of interviews with experts and leaders in political advertising, we explore why and how political candidates use advertising to get their messages out during an election season. According to James Thurber, American University's Distinguished Professor of Government and Founder/ Director of the Center for Congressional and Presidential Studies at American University, this year's election season will see a plethora of advertising not just as a reaction to the 2008 election, but also because of the recent repeal of certain laws on who can create and run political ads. He explains that not just political candidates will have ads. "There's going to be more citizen groups and businesses involved," Thurber says.

Experts tell Sales-Fax News that, while there is still a debate over which medium is best to reach voters, there is the consensus that the ability to specifically target the audience is appealing to political advertisers. Yet, no matter the medium, message, or politics of the advertisers, all involved agree that advertising is a key element to running an effective political campaign and one that will play a big part in this November's election.---D.O.

What's Ahead in Political Advertising this Fall? (http://www.sales-fax.com/j/index.php/news/current-issue/523-politicaladvertising)

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Mary Ann Cavlin, Editorial Director
Sales-Fax News
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