Evolution or Revolution? Ad Industry Execs Discuss the Future of Advertising at Cross Media Toronto as Final Slate of Presenters Announced

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CROSS MEDIA TORONTO (crossmediato.com) announces new additions to its stellar line-up of industry executives and technology experts to speak, demonstrate and debate at its symposium this July 21st, 2010. The event is inn partnership with NATPE, the MaRS Discovery District, the CFC Media Lab and Bell, with the additional support from Canadian Media Fund, Idea Couture, MarbleMedia and Bellfund.

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CROSS MEDIA TORONTO (crossmediato.com) announces new additions to its stellar line-up of industry executives and technology experts to speak, demonstrate and debate at its symposium this July 21st, 2010. The event is inn partnership with NATPE, the MaRS Discovery District, the CFC Media Lab and Bell, with the additional support from Canadian Media Fund, Idea Couture, MarbleMedia and Bellfund.

Newly added speakers include SVP Managing Director of Are Worldwide, Richard Bernstein and Chief Digital Officer of TBWA Worldwide, Colleen DeCourcy in a conversation on the future of the advertising industry titled, ‘The Changing Agency: Evolution or Revolution. President of Digital Extremes Ltd, Michael Schmalz rounds out the super panel which includes SVP Director Digital for Random House of Canada Lisa Charters, Head of Agency Relations for Google Canada Sabrina Geremia, Senior Business Development Manager for RIM Pete Watson, while Core Matrix Creator Jacob Blackstock; President and Founder of Secret Location, James Milward; and CEO of ES3, Douglas Edwards will be presenting technology demos

The demonstrations will explore the latest innovations in digital media. Jacob Blackstock will demonstrate his project Bitstrips.com, a hugely popular online tool for creating original comics and cartoon characters. James Milward will demonstrate HERD which is a mobile application that enables participants to discover and tag GPS-enabled audio; and Douglas Edwards will discuss ES3’s ITV product catalogue.

In addition, Steve Pratt, Director of Digital Music at CBC and the director of CBC Radio 3, will be speaking at CROSS MEDIA TORONTO’s event. Radio 3 is a multi-platform unit of Canada's public broadcaster that focuses on emerging Canadian music.

Other special guests include Akamai’s Chief Strategist Chris Van Noy, and Transmedia Consultant Dr. Siobhan O'Flynn.

These featured heavyweight media industry executives and technology experts will discuss specific ways their respective media sectors can begin to collaborate with one another. CROSS MEDIA TORONTO is designed to give attendees an opportunity to network with other media sectors as well as learn how the other sectors function in order to foster cross media collaboration in the emerging digital landscape.

”We want the gaming people to meet the TV people, the publishing people to meet the web video people, and everyone to meet the advertising people, but let’s be honest, in the end, it’s all about the money,” says conference founder, Gavin McGarry, a veteran digital media executive. He was part of the global content team at the web video start up JOOST, and former head of Cross Platform Business Development for ENDEMOL. Currently McGarry runs Jumpwire Media, a cross media agency that helps companies profit from the emerging digital platforms.

Shawn Omstead, Bell TV’s Vice-President of Products says of the company’s support for Cross Media Toronto, “As the largest communications company in Canada, Bell is proud to foster collaboration, innovation and discussion on how to move media on all platforms forward.”

Conference co-founder, Jennifer Harkness has been in the media and event business for over 20 years. Jennifer was the Executive Director of the Banff World TV Festival and is currently Head of Development, Factual and Reality, at Temple Street Productions and has advised on international events such as NATPE and, KidScreen .

For tickets, sponsorship or to submit speakers, please contact Priya Rao, Director of Events at 416-809-5378, priya.rao(at)jumpwiremedia(dot)com

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About CFC:
CFC is Canada's largest institution for advanced training in film, television and new media committed to promoting and investing in Canada's diverse talent from coast to coast. CFC Media Lab provides a unique training, research and production think-tank environment for emerging new media artists, content developers and practitioners. CFC Media Lab has produced over 60 prototypes ranging from web-based interactive documentaries to "shuffle videos" - the creation of randomly generated movies on the iPod.

For more information visit: http://www.cfccreates.com/medialab
Web details:
http://www.cfccreates.com/medialab
stabletalk.cfccreates.com
@cfcmedialab

For media inquiries please contact:
Pennant Media Group
Kevin Pennant kp(at)pennantmediagroup(dot)com
Toronto 416.596.2978
Los Angeles 818.748.7517

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Daniel Schneider

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