RFID in Fashion Event Goes Virtual

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RFID Journal today announced that it was transforming its RFID in Fashion face-to-face event into an online event to be held on Sept. 28.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, today announced that it was transforming its RFID in Fashion conference and exhibition, previously planned for Aug. 12-13 in New York City, into a virtual event to be held on Sept. 28, 2010, from 11 am EDT to 1:30 pm EDT. The speakers will focus on educating apparel suppliers about how to tag individual items. To view the agenda for this program, and to register, visit http://www.rfidjournalevents.com/virtual.

"Interest in RFID is rising in the sector, but given the continued economic challenges facing retailers and apparel, footwear and accessory manufacturers, we feel a virtual event better serves the needs of our readers," said Mark Roberti, RFID Journal's founder and editor. "The virtual event will be free, and there are no travel costs, so this is an easy way for companies to quickly get up to speed."

The virtual event, sponsored by Avery Dennison and supported by the American Apparel & Footwear Association, will cover the following topics:

RFID Tagging 101: Learn about the different types of RFID tags (wet inlays, labels and so forth) used on apparel, and the different options for applying tags to apparel items. The presenter will also explain the different features of UHF tags, including privacy features, and how to choose the proper RFID tag for your needs.

RFID Source-Tagging—Options and Costs: Companies have three options for RFID-tagging items: ordering tags from a service bureau; overprinting and encoding RFID hangtags or labels with an RFID printer and appropriate software at their own facilities; or applying separate RFID tags at their own distribution facilities, associated to each item's UPC code, before the goods are shipped to stores. Learn the pros and cons of each approach.

Encoding Serialized Data in RFID Apparel Tags and Labels: The key to tracking unique items is to encode every RFID tag with a unique serial number. But doing so in such a way that does not slow down operations can be challenging. In this session, learn a proven approach to bulk-encoding tags with unique serial numbers.

RFID Software and Systems Integration: Retailers and apparel suppliers have questions about how to integrate RFID software into their existing systems. This session will explain how to do so cost-effectively, and how the resultant data can be used to drive business value. In addition, the presenter will discuss what information needs to be on the tag, and why.

Protecting Customer Privacy and Your Brand: Apparel suppliers and retailers must ensure that RFID tags with unique serial numbers are not used to infringe upon their customers' privacy. Failure to adopt proper procedures could lead to public-relations nightmares. The speaker for this session will outline best practices for protecting both customer privacy and your brand.

"RFID in Fashion is a unique event in that it focuses on the issues related to deploying RFID in the apparel and footwear industries," Roberti said. "We are pleased to be able to expand coverage globally by offering the event online."

To view the agenda for this program, and to register, visit http://www.rfidjournalevents.com/virtual_agenda.php

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding RFID and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information regarding vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwide—in print, online, and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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MARK ROBERTI
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