The key to any presentation, or to any sale, is relevancy. People are naturally inclined to listen to something that is relevant to them.
(PRWEB) July 13, 2010
m62 visualcommunications, the global leader in presentation effectiveness, is today urging presenters to think about whether they are delivering a marketing or a sales presentation, and to ensure that they adjust their message accordingly.
The majority of businesspeople clearly understand the difference between sales and marketing, and most could happily articulate this difference if asked to. But when the same people are asked to deliver a sales or marketing presentation, difficulties can arise.
Many presenters approach an audience with the same PowerPoint presentations for both sales and marketing, without considering the fact that sales and marketing messages are fundamentally different. Using the same materials only means that slides, content and messaging are not specifically tailored to the client and opportunity. Delivering a presentation or closing a deal is all about relevancy, and it is important to ensure that the solution offered to the prospect is as bespoke as possible.
Nicholas Oulton, Founder of m62, commented: “The key to any presentation, or to any sale, is relevancy. People are naturally inclined to listen to something that is relevant to them. This is why repeating the same message for different types of audiences, or when there is a different objective, can be detrimental to the cause.
“In a sales presentation, the object is to close the deal, or to progress the prospect to the next stage of the sales cycle. The aim in a marketing presentation is to obtain leads – to spark that first interest in the audience. The difference in aim is clear, and this is why the message, supporting materials, and PowerPoint design should not be the same in sales and marketing presentations.”
m62 has produced almost 10,000 presentations for clients worldwide, across a range of sectors including IT, consumer and medical.
For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.
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