Audrina Patridge is the New Face of Bongo

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Television Star Audrina Patridge Will Appear in Bongo's September National Marketing Campaign. Beginning Fall 2010, Bongo Apparel Will Be Exclusively Available In Sears and Kmart Stores In the U.S. Behind-the-Scenes Video and Photos with Audrina are Available via Download at http://www.magicbulletmedia.com/MNR/AudrinaforBongo

Sexy TV star Audrina Patridge is the new face of Bongo and will appear in this fall’s national marketing campaign. The campaign for the junior brand will debut this September in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in-store, Sears and Kmart marketing collaterals, outdoor and online at http://www.bongo.com. Beginning for fall 2010, Bongo apparel and other lifestyle related categories will be exclusively available in Sears and Kmart Stores in the United States.

First made famous in the 1980’s by its body hugging jeans, Bongo has evolved into a leading lifestyle junior brand with apparel, footwear and accessories.

Audrina Patridge commented, “I am thrilled to be working with Bongo! Generations of women, including my mom and sisters, have loved this iconic brand, and it’s exciting to be a part of something that is so classically cool, American.”

The campaign was photographed in New York City by Tony Duran. Patridge will make personal appearances on behalf of Bongo as well as host a launch party to celebrate the new campaign. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.

Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc., commented, “In keeping with its young, hot in Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand. She lives that glamorous, adventurous lifestyle that our Bongo customers are fascinated with. And, it doesn’t hurt that she looks amazing in our jeans.”

B-ROLL: Behind-the-Scene’s Footage, Sizzle Video, Soundbites and Ad Images

ONLINE: Video & Photos via download on 7/13 at http://www.magicbulletmedia.com/MNR/AudrinaforBongo

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Elana Gichon Liff

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