New Book "Never Sell Alone" by Todd Cohen Reveals a New Way to Approach Selling and Business Growth

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Creating a powerful sales culture – an environment where everyone is in sales and where the sales process is transparent to the entire company – is the vital connection to accelerating sales results!

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A new approach to selling..."NEVER SELL ALONE!" by Todd Cohen, "Sales Culture" expert, teaches that everyone in an organization is in sales.

In today's rapidly changing and competitive environment, in order to "close a deal", it is very important to harness and leverage the unique skills and talents of everyone throughout the organization – the virtual sales team!

Things have changed. The economy is bad, clients are pulling back and business is not growing in many sectors. Many organizations are faced with essentially the same dilemma.

Many organizations and businesses are asking the same questions:

  • What can we do to sell differently?
  • What can we do to develop new and profitable clients?
  • How can we do a better job ferreting out new opportunities in this economy?
  • Is there something that we're missing in our sales toolkit that others are profiting from?

The solution doesn't come from “quick fix” selling articles and "gimmicks" that start with “10 Tips” or the “7 Keys” or the “21 Secrets” that promise success selling in a recession.

The real answer to these questions is in creating new opportunities through sound sales processes and in "not going it alone". Creating and using a virtual sales team and creating a sales culture within organizations will accelerate success in these challenging times -and facilitate longer-term stability.

Creating a "sales culture" – that is an environment where everyone is in sales and where the sales process is transparent to the entire company – is the vital connection to accelerating real and lasting business growth.

What is Sales Culture?

Sales Culture encompasses specific beliefs and behaviors that, when integrated into the fabric of an organization, dramatically changes an organization's ability to connect and build mutually beneficial and profitable relationships with prospects, clients, customers, donors, funders, all with the objective of serving the client and maximizing the opportunity to retain clients and revenue objectives.

"...the first thing that comes to my mind is environment — that mix of people (the most important) and processes that create an ecosystem where the culture of the organization is sales and customer satisfaction..." Renny Guida, Thomson Corporation

What results can Sales Culture deliver?

When a sales culture is operating efficiently, everyone is working to support sales. Because of the diversity of skills and expertise, they are not just thinking sales, they are thinking about the client, quality, and future needs as they do their work. They feel a sense of responsibility and accountability to consider clients and their needs every day.

About the Author
Todd Cohen works with sales leaders who want to create a sales culture to make more sales happen. Since 1984, Todd has coached and led sales teams to deliver more than $500 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

As the Principal of SalesLeader LLC, Todd provides strategic oversight, inspires, advises, and builds high-performance sales teams that produce outstanding results.

Todd is available to speak to companies, associations and professional organizations.
He inspires, advises, and builds high-performance sales teams.

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J A Heinlein
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