Halogen Network Develops Brand Ticker Ad Unit for Prestige Brands

Share Article

Halogen Network creates the Brand Ticker, a custom ad unit that dynamically showcases the latest content, products and deals. A large payment solutions provider is currently deploying the Brand Ticker on several Halogen Network publishers, including Digital Trends and Fashionista.com.

We develop innovative, scalable ad solutions that go beyond standard IAB banners and distribute these solutions to a targeted audience of affluent consumers.

Halogen Network, the leading digital network for affluent consumers, announced the launch of its Brand Ticker ad unit. Halogen’s proprietary ad solution dynamically serves fresh content into a high-impact masthead unit that reaches over 50 million monthly unique visitors.

“The Brand Ticker is representative of Halogen’s capabilities for prestige brands. We develop innovative, scalable ad solutions that go beyond standard IAB banners and distribute these solutions to a targeted audience of affluent consumers,” said Gregory Shove, co-founder and CEO of Halogen Network.

Halogen’s Brand Ticker is currently being used in its first campaign, for a leading payment solutions provider where it showcases new daily deals on fashion, consumer electronics and more. Sample Halogen publishers that have deployed the Brand Ticker for this campaign include Digital Trends, the leading consumer guide for digital technology and Fashionista, an online magazine covering the latest trends that shape the fashion universe.

“Our clients want ad solutions that leverage their latest content and product catalog feeds. They also want audience scale and publisher transparency. This new, fresh ad format allows brands to showcase their content and products to the right audience in a completely flexible way,” said Wendy Nguyen, Director of Product Marketing at Halogen.

“The Brand Ticker will be a great program for the critical Q4 Holiday season. The Brand Ticker will allow retailers to showcase their merchandise and deals real-time”, says Shove.

For additional information on the Brand Ticker or other Halogen Network capabilities, contact Gregory Shove at greg(at)halogennetwork(dot)com or visit http://www.halogennetwork.com.

About Halogen Network
Halogen Network is a digital media company that connects affluent consumers with the world's leading prestige brands. With one of the largest aggregate networks of affluent users online, Halogen Network's more than 100 publishers reach more than 50 million unique visitors each month and an email subscriber base of over 10 million. Advertisers on the Halogen Network in the last six months have included MasterCard, Chase, Delta Airlines, Gilt Groupe, Burberry Fragrance and more than 50 other prestige brands.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Shove
Visit website