“We believe VinoVisit’s real time reservations, itinerary building tools and turn-by-turn directions will help transform the way wine lovers search for and visit wineries." ~ Dan Fox, Managing Director of Touring & Tasting Magazine
Napa, CA (PRWEB) July 14, 2010
VinoVisit.com and Touring & Tasting Magazine and its companion site TouringandTasting.com today announced a new marketing and distribution partnership. VinoVisit.com is the first website built for making wine tasting reservations at participating wineries in real time. As part of this reciprocal affiliate partnership, consumers will have greater access to making real-time online wine tasting reservations through TouringandTasting.com.
“Touring & Tasting has tremendous brand recognition nationwide, a wealth of fresh, relevant printed and online content including great articles on the most noteworthy wineries, wine regions and wine country accommodations in the U.S. We’re delighted with the working relationship we’ve built with their team.” says Bob Iannetta, Executive Vice President of VinoVisit. “We think this is great for wine lovers and winery owners as their readers will now be able to book real-time reservations at wineries on TouringandTasting.com. In turn, VinoVisit’s web visitors will have access to Touring & Tasting’s award-winning editorial content.”
“Our business is all about promoting vinotourism to wine country regions throughout the U.S. Planning a trip to wine country and wineries should be fun, not frustrating” says Touring & Tasting’s Managing Director, Dan Fox. “We believe VinoVisit’s real time reservations, itinerary building tools and turn-by-turn directions will help transform the way wine lovers search for and visit wineries. We’re really looking forward to introducing our readers and online audience to this exciting new service.”
Touring & Tasting will place the new VinoVisit booking tool on TouringandTasting.com this July to help promote bookings and vinotourism to wineries featured in their new 15th Anniversary Edition on newsstands through mid-December.
VinoVisit.com is the first and leading site to offer consumers the flexibility to book real-time winery reservations, and boasts of an exclusive multi-day itinerary-building tool, and turn-by-turn directions. The robust winery profiles include photos, video, maps and visitor reviews providing the visitor with an in-depth look at the winery experience. VinoVisit.com, the only winery search engine free to consumers, provides an easy way for visitors to search, then select and book wine tasting events by location, varietal, and dozens of other attributes.
The VinoVisit Relationship Management system is the first reservation solution developed specifically for wineries. The system manages valuable visitor contact information, aggregates marketing and sales data, offers CRM tools and automates and simplifies the reservation process.
About Touring and Tasting
Celebrating its 15th Anniversary this year, Touring & Tasting is the premier vinotourism guide to wine regions and wineries in the U.S. It provides wineries, hotels and wine country businesses with integrated direct-to-consumer sales and marketing services via a variety of print, online, and mobile apps marketing opportunities.
Touring & Tasting’s distribution channels include its biannual, nationally distributed magazine; diverse wine clubs; weekly e-newsletter; website and social media networks.
Touring & Tasting magazine and website informs and inspires wine consumers, event planners, travel influencers, and industry executives, with the ultimate objective to increase sales and exposure at partner wineries, hotels and businesses in wine country. For more information, please visit TouringandTasting.com.
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