Debenhams Removes VAT from Almost 200 Cosmetic Products

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Debenhams is reducing prices by removing VAT from almost 200 cosmetic products until 28th July

Debenhams has announced that it is offering customers the chance to save the trouble of travelling outside of the European Union (EU) in order to grab a duty free beauty bargain by taking the VAT off nearly 200 top name cosmetic, skincare and fragrance lines - until 28 July 2010.

The move comes 11 years after duty free laws were changed to exclude EU members, effectively removing duty free from the grasp of the millions of people who holiday in Europe.

Sara Stern, director of Beauty Merchandising at Debenhams, said: "We wanted to give our customers a kick start to their summer, with duty free savings across a range of premium and own buy cosmetics and that's exactly what we have done."

With no VAT on certain products, customers will be able to save money when shopping at Debenhams with a 17.5% reduction in the price.

Among the names included in the limited offer are top cosmetic houses like Estee Lauder, Lancome (http://www.debenhams.com/beauty/lancome ), Clinique (http://www.debenhams.com/beauty/clinique ), Elizabeth Arden, St Tropez, Givenchy (http://www.debenhams.com/beauty/givenchy ), Calvin Klein, Benefit (http://www.debenhams.com/beauty/benefit ) and Ralph Lauren.

Extra benefits can also be gained by holders of Debenhams Beauty Club Reward Cards. Once the card is activated online, customers can earn one point per £1 on beauty purchases under £25, and three points per £1 when spending more than £25. Every 500 points collected earns a £5 reward to spend in the Beauty Hall. Reward pounds can be used as part payment and there is no minimum spend, meaning extra money off those VAT free essentials.

Debenhams VAT Free prices are available in all Debenhams UK stores, up to and including 28 July.

Notes to editors:

About Debenhams
Debenhams is a leading department stores group, and has a strong presence in key product categories including women's fashion - such as dresses, women's shoes, bikinis, jeans, make-up, health and beauty, accessories, perfume, lingerie, wedding attire including bridal gowns and bridesmaid dresses - men's clothing, home ware and children's wear with a number of Debenhams deals also on offer.

Debenhams Beauty Club Card holders also benefit from exclusive seasonal events, bonus point offers, exclusive gifts, free samples, makeovers, expert skincare consultations and insider tips and advice. Full terms and conditions are available online.

For further media information, please contact:
Ruth Attridge
Debenhams PR Manager - Menswear, Lingerie & Beauty
33 Wigmore Street
London
W1U 1QX
0207 529 0172
http://www.debenhams.com

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Debenhams
0207 529 0172
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